DTH
UTStarcom, China Netcom ink largest IPTV deal
MUMBAI: UTStarcom, Inc., a leader in IP-based, end-to-end networking solutions and services, has signed a contract with China Netcom for the deployment of its RollingStream end-to-end IPTV solution in northeast China. This deal represents the single largest IPTV capacity deployment in China to date.
“We believe that UTStarcom’s IPTV technology and service epitomizes the evolution of network and service convergence. We believe the Harbin case indicates that a typical business model and value chain for IPTV in China is emerging and that there are large market opportunities and consumer demand throughout many regions. With this contract, UTStarcom continues to prove its position at the forefront of real-world IPTV deployments with the largest number of subscribers,” said UTStarcom China chief executive officer Ying Wu.
The contract is based on a commercial trial that was launched in May 2005. The initial deployment had a capacity of 100,000 concurrent media streams, covering the major metropolitan areas of the city.
Currently, the service offers channels of live broadcast television with “time-shifting” capabilities, 48-hour TV-on-demand, and approximate 5,600 hours of video-on-demand. At the same time, there are value-added services, such as on-line weather report, information browsing, and searching services available in the service package as well. The service has accumulated approximately 53,000 subscribers to date.
UTStarcom has also announced commercial contracts in Shanghai and Fuzhou and Quanzhou in the Fujian Province, with an initial combined capacity of over 50,000 media streams.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
