DTH
Lockheed Martin launches DTH satellite system Astra for Europe
MUMBAI: A European direct-to-home television satellite Astra -1KR launched into space yesterday atop an Atlas 5 rocket.
The satellite which has been built by Lockheed Martin is a high-power Ku-band satellite that features 32 transponders. It will provide distribution of DTH services across Europe. It will be located at 19.2° East, European satellite operator SES Astra’s prime orbital position for delivering broadcast services to Europe, and will also transmit HDTV channels. With its satellite fleet Astra claims to reach 107 million homes in Europe.
SES Astra is relying on the satellite to become a critical replacement in its space network, which provides more than 1,600 television and radio channels to 107 million households using a fleet of spacecraft.
The cost of the mission is estimated to be about $200 million. Lockheed Martin Commercial Space Systems president Ted Gavrilis says, “Our long-standing relationship with SES Astra spans a period of nearly 20 years beginning with the launch of SES Astra’s first satellite, Aatra 1A, in 1988.
“We are pleased once again to deliver to SES Astra, a state-of-the-art satellite using our flight-proven spacecraft architecture. I also commend our launch team and our SES Astra and ILS partners for their joint efforts and total dedication to Mission Success, which culminated in a textbook launch.”
SES Astra president and CEO Ferdinand Kayser says, “We are very proud and satisfied that the Astra 1KR mission has been a success. Astra 1KR will benefit our customers, further strengthen our unique inter-satellite back-up scheme and provide replacement capacity for our Astra 1B and Astra 1C satellites. The success of the Astra 1KR mission is a milestone in our company history and shows that we have strengthened the fruitful cooperation with our launch partners, Lockheed Martin Commercial Space Systems and International Launch Services.”
The satellite will use an onboard engine over the next week to circularise its transfer orbit. Once in geostationary orbit, the solar array and antenna appendages will be deployed and then a week spent testing onboard systems.
The handover of the satellite to SES Astra is expected early next month. This will allow controllers in Betzdorf, Luxembourg to perform an extensive checkout of the communications payload and positioning of the craft at its final orbital slot over the equator at 19.2 degrees East longitude.
The Lockheed Martin A2100 geosynchronous spacecraft series is designed to meet a wide variety of commercial and government telecommunications needs ranging from Ka-band/broadband services and fixed satellite services in C-band and Ku-band payload configurations, to high-power direct broadcast services using the Ku-band frequency spectrum and S-band mobile satellite services. The A2100’s modular design features a reduction in parts, simplified construction, increased on-orbit reliability and reduced weight and cost.
SES Astra’s satellite is expected to enter commercial service in June, expecting to last at least 15 years. It will replace the aging Astra 1B and Astra 1C spacecraft which had been launched in 1991 and 1993 respectively.
The Astra Satellite System is a DTH satellite system in Europe, delivering services to some 107 million Direct-to-Home and cable households. The Astra satellite fleet currently comprises 13 satellites, transmitting in excess of 1600 analogue and digital television and radio channels as well as multimedia and Internet services.
Astra’s two prime orbital positions for DTH services are 19.2° East and 28.2° East. Professional services such as Direct-to cable (DTC), Satellite Newsgathering (SNG) and Occasional Use are offered from the orbital position of 23.5° East.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
