News Broadcasting
Fox, Toyota partner for ‘Prison Break’ mobisodes
MUMBAI: A sponsorship deal has been signed between Fox Broadcasting and Toyota that will have the car maker as the primary advertiser for episodes of Prison Break set to air on mobile phones. Earlier this month, Fox had announced that it would be rebroadcasting its content on the internet, with a revenue share deal for its local station affiliates.
Fox’s Prison Break will serve as the centerpiece of a new marketing partnership between several News Corporation divisions-including Fox, FX and Fox Mobile Entertainment-and Toyota that will include a series of mobisodes inspired by the show.
The promotion coincides with the launch of Toyota’s new Yaris Liftback and Sedan and will comprise Fox Broadcasting, Fox Mobile Entertainment (FME), Fox Interactive Media (FIM) and the FX cable channel.
The News Corp. subsidiary is teaming with Toyota to produce 26 short videos that are set to be released every few days for subscribers of Sprint Nextel Corp.’s Power Vision service.
Saatchi & Saatchi LA will produce 10-second marketing messages for Toyota that will air at the beginning of each mobisode, followed by a two-minute episode that parallels the current Prison Break storyline.The Toyota vehicles will be prominently featured in the 26 mobisodes.
Prison Break: Proof of Innocence introduces the character Amber McCall and follows her attempts to exonerate her friend L.J., who has disappeared after being framed for murder. L.J. is the son of the show’s lead character-death row prisoner Lincoln Burrows. The mobisode series is produced by Eric Young of Sparkhill, producer of the award-winning 24: Conspiracy series.
Toyota VP of marketing Jim Farley noted, “We’re utilizing this emerging entertainment medium as a way to provide fans of Prison Break with details about the show courtesy of Yaris. Our partnership with Fox provides an exclusive portal to showcase Yaris to consumers in a fun way where they can discover more about the car on their own time.”
Fox Interactive Media will also create a Toyota-branded Prison Break microsite within Fox.com, offering content tied to the series. Also, Fox is providing Toyota with “category exclusivity” for auto advertising during several upcoming Prison Break broadcasts, with the first airing today. Fox will also drive viewers to both the Toyota-branded microsite and the mobisodes with co-branded advertising in daily and weekly national publications. Toyota was also sponsor of the FX cable channel’s Prison Break marathon last month.
News Broadcasting
Parikshit Luthra exits CNBC-TV18 after 20-year run
Former bureau chief to take brief pause before next role
NEW DELHI: Senior journalist Parikshit Luthra has signed off from CNBC-TV18, marking 28 February 2026 as his final day and closing nearly two decades with Network18 Media & Investments Limited, including eight years at the business news channel.
During his tenure, Luthra interviewed prominent business leaders and Union ministers, reporting on economic policy, corporate strategy, the automobile sector and financial markets. His coverage spanned key inflection points in India’s economic narrative.
He also led new programming formats such as Newscentre, Global Eye and Global Lens, shows that examined politics and foreign policy through an economic prism, reflecting the channel’s push towards globally linked business reporting.
In a LinkedIn post, Luthra said his final weeks were spent covering the Union Budget, the India AI Summit, India’s trade agreements with the US and EU, and the group’s flagship Rising Bharat Summit 2026. He added that he continued anchoring until his last day and briefly met Prime Minister Narendra Modi during his closing assignments.
Luthra joined CNBC-TV18 in June 2018 as assistant editor, later rising to senior editor and chief of bureau, a position he held for over two years. Before that, he worked with Republic TV and CNN-News18.
He said he plans to take a short break before embarking on his next professional chapter.
