Kids
Nickelodeon & Viacom Consumer Products appoints Brian Offutt as SVP entertainment products
MUMBAI: Brian Offutt, the former head of Nickelodeon & Viacom Consumer Products‘ (NVCP) Los Angeles office, has relocated to New York to oversee the NVCP home entertainment, publishing, and record business. The announcement was made by NVCP president, Leigh Anne Brodsky, to whom he will continue to report. Offutt replaces Stephen Youngwood, who last month became executive vice president, digital media, at Nickelodeon. |
In his new role as senior vice president, entertainment products, Offutt has been charged with managing the home video/DVD, publishing and music businesses for Nickelodeon, Nick Jr., Noggin, and The N, as well as the home video/DVD, book publishing and videogame businesses for Comedy Central, Spike TV and TV Land and the book publishing business for Paramount — all networks and the movie studio within the Viacom family that are handled for licensing and merchandising by NVCP. Specifically, he will oversee a staff that manages relationships with Paramount Home Entertainment that distributes all NVCP home videos; Nick Records, which has been in partnership with Sony BMG Strategic Marketing Group since 2004; and the publishing group, with partners including Simon & Schuster and Random House. “Brian Offutt has been an integral part of Nickelodeon & Viacom Consumer Products for the past year, setting up our licensing and merchandising team within Paramount Pictures and bringing to market such successful product as the Godfather videogame. He brings to his new position a keen understanding of both the entertainment and merchandising businesses to further develop our content-driven businesses,” said Brodsky. Before joining NVCP in January 2005, Offutt was chief operating officer of Broadway Video Entertainment, a leading independent television and film production company founded by Lorne Michaels. In that position, he was directly responsible for the company‘s post-production business unit, whose clients included CBS Sports, Showtime and MTV Networks. Prior to Broadway Video, Offutt was president and COO of Interdimensions, an online technology and interactive solutions company. He also served as senior vice president of Golden Books, an executive recruiter at Spencer Stuart and an investment banking analyst at JP Morgan. Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world and such properties as SpongeBob SquarePants and Dora the Explorer. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International, and Spike TV. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
