News Broadcasting
MTV, Microsoft launch digital music service Urge
MUMBAI: Media conglomerate Viacom’s unit MTV Networks, which brought in the music video fad, is foraying into new digital music service and will be competing with the music store of Apple Computer Inc’s iTunes, which has a strong dominance in the online music market.
The broadcaster has teamed up with Microsoft to launch the beta of a new online music service, called Urge, that will be integrated in Windows Media Player 11, which is set to make its debut on 17 May.
Offering more than two million songs from the major labels and thousands of independents, Urge will encompass all musical genres from alt-country to zydeco. In addition to a broad catalogue of music choices, Urge will deliver a deep well of exclusive MTV Networks programming and original, hand-crafted content.
Urge, the subscription and download music service, though not first in the market, can be purchased for 99 cents each or as full albums starting at $9.95. The service will also offer a two-week trial without requiring any commitment or credit card number, according to media reports.
The service also will offer unlimited downloads at a monthly rate of $9.95 or $14.95 for the ability to transfer songs to any or more than 100 compatible portable music players.
It has celebrity playlists, streaming radio stations, artist profiles and an increasing number of blogs. One can download billboard charts by genre and year, watch music videos, and explore music by genre.
MTV Networks’ music group president Van Toffler said, “Urge will serve as a ‘psychic concierge,’ introducing fans to new artists and helping them to develop a deeper connection to old favorites.”
“By combining our expertise in digital media with the music leadership and marketing savvy of MTV Networks, we have created a powerful and unique way to experience music. This landmark collaboration will bring innovative new experiences to millions of music fans,” said Microsoft media/entertainment and technology convergence group corporate vice president Blair Westlake.
“As with everything we do at MTV Networks, every element of Urge will be developed with our audience in mind. Beyond providing a simple transactional service, Urge will provide a musical playground where fans can experiment, customise, discover and download new music,” said MTV Networks chief digital officer Jason Hirschhorn.
Urge will be promoted through multiple venues, including the MTV, Vh1 and CMT channels, which on average collectively reach more than 165 million US viewers, as well as through the respective brands’ web sites and Urge.com.
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
