Kids
WDIG and Shanda to bring Disney content to China’s online game market
MUMBAI: Walt Disney Internet Group (WDIG) and Shanda Interactive Entertainment have entered into an agreement to bring Disney‘s branded entertainment content to China‘s online game industry via Shanda‘s online game operating platform. The agreement with Shanda marks Disney‘s entrance into China‘s online game market. |
The agreement calls for Shanda to develop, distribute and operate an online casual game based on the magical worlds of Disney and featuring some of Disney‘s most popular animated characters. The game, which will be developed for a broader demographic than traditional online games, as well as China‘s burgeoning segment of female online gamers, will be available in China for open beta in the spring of 2007. “The market for online games in China is large and growing, and it was important for us to find the right partner. We‘re pleased to have found that in Shanda. Disney‘s rich content library, combined with Shanda‘s capabilities as a leading online game operator, will bring a new, unique and fun experience for the online game consumer. We actively look to bring more of our content to the online interactive entertainment market in China,” said WDIG executive vice president and managing director, international Mark Handler. “The Disney brand and its lineup of animated characters are already popular in China, and through this agreement we bring this well-known content to China‘s online game community in the form of an exciting new casual game. We remain firmly committed to providing our users with new and compelling entertainment content that will keep their online experience fresh and enjoyable, and we believe the addition of Disney‘s wholesome content will further broaden our user demographic, thus making a significant contribution to the implementation of our home strategy. We look forward to a successful collaboration with the Walt Disney Internet Group and are excited about bringing Disney‘s content to China‘s online game community,” said Shanda chairman and CEO Tianqiao Chen. “China is a priority for the entire company, and this announcement is part of our strategy to expand our presence here. We have a huge competitive advantage, thanks to the strength of the Disney brand, which is embraced and sought-after around the world. The combination of Shanda‘s strong capability in developing and operating online games with Disney‘s expertise in providing compelling content breaks new ground in China, as this will be yet another way for consumers to interact with and experience the magic of Disney,” said The Walt Disney Company (China) managing director Stanley Cheung. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
