Brands
Personal care brand Botanic Hearth launches In India
Mumbai: Get ready to upgrade your personal care regime with America’s most loved beauty products! Botanic Hearth, one of America’s largest and most loved personal care brands has finally launched in India, bringing its versatile range of face care, body care and hair care products. The brand promises to bring together the most powerful active and botanicals, to cater to the multiple needs of your skin, body and hair.
Launched in 2018 in America, Botanic Hearth has successfully made a mark for itself as a personal care brand with products that are free of nasties and full of botanical goodness. Now a part of the Mensa House of Brands, it is ready to foray into the Indian market via online e-commerce marketplaces and its own website. With a selection of face washes, body washes, shampoos and conditioners, Botanic Hearth combines exotic botanicals with powerful actives for the ultimate personal care experience. The range of cruelty-free, sulphate-free and paraben-free products have been formulated keeping in mind the Indian skin.
Commenting on the launch, Mensa Brands founder & CEO Ananth Narayanan said, “We are ecstatic to bring Botanic Hearth to India. In 5 years, Botanic Hearth has grown to be a bestseller on leading online channels in America, and has made a mark for itself as a brand offering safe and affordable products with superior formulations. We are now looking forward to taking the India market by storm and are sure that our consumers will enjoy our exciting range of products.”
To find out more about the brand and check out the products, visit www.botanichearth.in. Botanic Hearth is also available on Amazon, Myntra and other leading e-commerce platforms.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
