MAM
Sociowash Mumbai appoints Amisha Gulati as business head
Mumbai: Sociowash, one of India’s leading integrated advertising agencies, has appointed Amisha Gulati as its new business head to lead Mumbai operations. Amisha will be responsible for driving the holistic growth of Sociowash, both from new business and operations perspectives.
With over 13 years of extensive experience as a seasoned marketing professional, Amisha possesses expertise on both the agency and client sides of the industry. She has previously made significant contributions to the growth of renowned agencies such as Schbang and Glitch, as well as the streaming platform ZEE5.
In her role as business head at Sociowash, Gulati will report directly to the co-founders, Pranav Agarwal and Raghav Bagai. Her core objective will be to elevate the agency to one of the top integrated advertising agencies in India by producing impactful work that directly addresses business challenges while fostering a positive work environment. Her multifaceted role includes client relationship management, championing award-winning campaigns, P&L management and fostering a collaborative culture within the organization.
Sociowash co-founder Pranav Agarwal commented on the appointment, “We are strengthening our core team to align with the company’s goal of global expansion. We are thrilled to welcome Amisha to our team of creative and energetic individuals. With her extensive experience and proven track record, we are confident that Amisha will play a pivotal role in shaping the future success of Sociowash Mumbai.”
Sociowash co-founder Raghav Bagai said, “Amisha’s success and leadership in previous roles underscores her ability to drive growth and innovation within the agency. Her strategic vision and industry insights will undoubtedly elevate our innovative solutions. We’re excited about the positive impact she will bring to the team and look forward to achieving new milestones together.”
On her appointment, Amisha Gulati said, “As Business Head of Mumbai, I plan to grow the business manifold while building campaigns that the team and clients will be proud of. Consistently achieving creative excellence while transforming business will be my main goal, which ties in with Sociowash’s mission to “Add Value”. We have some very talented people with lots of enthusiasm and passion and I intend to fuel that passion in the right direction.”
The Sociowash team in Mumbai recently moved to a dedicated office. In less than four years, the team has expanded to a workforce of 100 employees, prompting the move to a bigger office; this strategic shift enables the team to seamlessly manage growing clientele with enhanced efficiency and dedication.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
