Account
Motivator gains the most with Rs 50 million Bank of India account: Period 18 – 31 May 2006
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Given below is a listing of accounts that moved in the period 18 May – 31 May 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Bank of India | – | Motivator (GroupM) | 250 million |
Boots Piramal | MindShare | Lodestar | 100 – 150 million |
Faber Castell | – | Media Direction | 40 – 50 million |
| Indian Bank | – | MPG | 150 million |
| Ira Diamonds | Starcom | Carat Media | 60 – 80 million |
| Sahara Computers | – | 120 – 150 million | |
| MEMG’s international education & healthcare | – | 180 million | |
| 555 Detergent | – | 20 – 30 million | |
| TEAC consumer electronics | – | Media Pros | 100 million |
| Tribhovandas Bhimji Zaveri (TBZ) | Dentsu Marcom | Motivator (Group M) | 80 – 100 million |
Creative | |||
CTC Plaza | – | K-Factor (Delhi) | 17.5 million combined |
Groverson’s Lingerie | – | ||
Dainik Bhaskar | – | ||
SVP Real Estate Group | – | ||
| Reliant Infrastructure’s | – | ||
| Indigo Nation’s North India fashion initiative | – | ||
| CanSupport | – | ||
| Morven Cigarettes | – | ||
| Caprisonne fruit juice | – | ||
| Gillette | McCann Erickson | RK Swamy/BBDO | 200 million |
| Globus | – | Publicis India | 100 – 150 million |
| ICICI’s alternate channel project | – | NA | |
| Indian Bank | – | Euro RSCG | 150 million |
| Kyndal India (wine) | – | Oxygen Communications (Delhi) | NA |
| Reed Exhibitions | – | Oxygen Communications (Delhi) | NA |
| TEAC consumer electronics | – | BEI Confluence (Delhi) | 100 million |
| Ten Sports | – | Contract (Mumbai) | 40 – 50 million |
| Tribhovandas Bhimji Zaveri (TBZ) | Dentsu Marcom | Leo Burnett | 80 – 100 million |
Creative & Media | |||
Aar Ess Floor Zone | – | Noshe Oceanic | NA |
Faber Castell | – | RK Swamy/BBDO | 40 – 50 million |
Sushil Ansal Group (corporate) | – | BEI Confluence (Delhi) | 200 million |
Trianz consulting | – | Grey Worldwide (Bangalore) | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
