iWorld
Afrojack to headline OnePlus AI Music Festival head to Paytm Insider to get your tickets now
Mumbai: OnePlus, the global technology brand, is thrilled to announce the OnePlus AI Music Festival, a multi-genre musical extravaganza for its ever-growing Indian community. Slated for 17 December 2023, this unique community-focused event will be held at the Manpho Convention Center in Bengaluru, India.
Bringing electronic goodness to the event, GRAMMY Award-winning producer and multi-platinum-selling electronic dance music icon Afrojack will be headlining the show, along with other heavy hitters across the dance and electronic genres. Eager fans looking to book their spot at the festival can head to Paytm Insider, and choose their preferred zone.
OnePlus India head of marketing Ishita Grover said, “Our dedication to engaging with our community drives us to innovate continuously. The OnePlus AI Music Festival embodies this commitment by providing an immersive platform for our vibrant community. It serves as a unique space beyond music, fostering collaboration and creativity. This represents our dedication to providing dynamic experiences that transcend boundaries—a testament to OnePlus’ unwavering commitment to its community.”
The OnePlus AI Music Festival is more than just a gathering; it’s a celebration of creativity, technology, and the vibrant spirit of the OnePlus community. At its heart lies a groundbreaking initiative – the OnePlus AI Music Studio, empowering enthusiasts to step into the realm of composers, seamlessly blending genres using cutting-edge AI technologies. Moreover, the OnePlus AI Music Festival offers a pre-event leg, enabling users to utilise the AI-driven tool to create original music. Additionally, the best compositions will be sampled by renowned global artists, live at the event.
Through this one-of-a-kind festival, the brand aims to amplify the voices of its community members, dance to some of the most electrifying artists of 2023, all whilst celebrating ten years of OnePlus.
For fans looking for an ultra-premium concert experience, the limited issue ‘Super Fan Zone’ tickets are available for Rs 3999, unlocking exclusive benefits including Special Area Access, Unlimited Beverages, and Swags.
RCC members can avail of a special discount on the ‘Super Fan Zone’ tickets, available only on OnePlus.in and the OnePlus Store App.
Alternatively, community members can also opt for the ‘General Access’ tickets at R s699, granting access to the concert area and a complimentary beverage.
Gates open at 3 PM IST.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
