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Fox Sports Intl inks mobile content distribution deal with Media Gateway
MUMBAI: Media Gateway, an international digital rights content aggregator for premium content has announced a deal with Fox Sports International. |
The programming provided by Fox Sports International includes motor sports programs Raceworld and Moto+ as well as action sports shows such as Sports Unlimited, a weekly magazine program featuring action sports from snowboarding and freeskiing to ironman and adventuring racing, and Watersports World, covering major watersports events and activities such as premier international sailing events, windsurfing, kite surfing, power boating and beach sports. |
Media Gateway CEO Karri Zaremba says, “Through mobile phones and the Internet, we’re now able to offer your favourite sports events and programs, as seen on Fox Sports, right into the palm of your hand or desktop. This makes the experience more personal and up-close for the millions of sports fans across these regions.” Fox Sports International sales manager Bruce Wolfowitz said, “We work hard to ensure that we remain at the cutting edge of new developments for how people can enjoy their favourite sports. We are delighted to be extending our stake by sealing this digital distribution deal with Media Gateway, which will ensure that sports fans have more ways to access programs aired on Fox Sports channels.” Media Gateway is an international content clearing house for digital media license rights of regional and international TV, film, music, radio and games content. The company ensures these rights are fully exploited by securing alternative modes of distribution, with a focus on live signal streaming or server-based video on demand play-out via IPTV, PC Broadband, Video on Demand, Mobile Telephony, and PDAs |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
