Applications
The 2006 New York TV Festival announces MSN as the official online sponsor
MUMBAI: The New York Television Festival (NYTVF) has announced that MSN will provide online support and awareness as an official signature sponsor for the 2006 NYTVF scheduled to be held from 12-17 September 2006, in Manhattan. |
Currently in its second year, the festival provides an opportunity to artists to showcase original, independently produced TV pilots directly to network executives and industry officials. Commenting on the same, NYTVF founder and executive director Terence Gray said, “The goal of the NYTVF is to provide independent artists with a platform for getting their work seen by the decision-makers in the TV industry.” |
According to an official release, the Festival‘s alliance with MSN is one component of a larger initiative the NYTVF is launching to unite independent artists from TV, music and film in the NYTVF Online Community. NYTVF will collaborate with MSN integrated services, MSN TV and MSN Spaces to create a resource to pilot-makers looking to interact or collaborate with other creative people locally and globally, where anyone with an original script can receive the guidance and support necessary to get an independent pilot off the ground.
MSN Video will have exclusive online rights to stream all NYTVF MSN Video will deliver an Internet webcast of the Festival and MSN Spaces will be the official blogging platform for NYTVF In an attempt to present independent pilots to a worldwide audience, MSN GM Entertainment and Video Services Rob Bennett said, “Through the MSN relationship with NYTVF, consumers have the unique opportunity to see new television concepts and pilots in their purest form.” The release states that officially selected pilots featured at the 2006 NYTVF will be placed in one of the following five categories: comedy, drama, reality, educational or animation. To be considered for competition, pilots in all categories except animation must have a running time of between 15 and 22 minutes. Animation pilots must have a running time of between two and 20 minutes. The date of submission for the 2006 Independent Pilot Competition is 7 July. There is no fee for students with a valid ID. In its inaugural year, the 2005 NYTVF received more than 230 original independent pilots produced by artists from 24 states and seven foreign countries. The 2005 NYTVF was presented in association with TV Guide. The Festival worked in partnership with the William Morris Agency and in conjunction with the mayor‘s office of New York City. Official network sponsors included NBC Universal, FOX, Comedy Central, VH1, VH1 Classic, Spike TV, A&E Networks, Rainbow Media, TV Land and Court TV, adds the release |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
