MAM
Weekend Unwind with: Elite Marque founder and CEO Rajat Grover
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Elite Marque founder and CEO Rajat Grover
Your mantra for life
My life mantra is to embody humility, kindness, and unwavering loyalty. I strive to be a giver rather than a taker, following the principle of “Vand Chakho” from Gurbaani, which encourages sharing and consuming together
A book you are currently reading or plan to read
Founders at Work: Stories of Startups’ Early Days by Jessica Livingston
Your fitness mantra, especially during the pandemic
Through the pandemic, my fitness mantra has been a lifeline. I’ve been all in for eight years, spending 2 to 3 hours at the gym, lifting weights, and keeping my meals in check. This journey is not just about getting fit; it’s a way of life. It’s helped me stay strong and fulfilled even when times were tough.
Your comfort food
Food made by my mother is my go-to comfort food, a delightful edible adventure in every bite.
A quote or philosophy that keeps you going when the chips are down
One of Guru Nanak Dev Ji’s profound teachings that can serve as a guiding philosophy during tough times is:
“Even in the darkest moments, there is always a path to light, for where there is love and compassion, there is God.”
Your guilty pleasure
Watching Business oriented movies on repeat
The last time you tried something new
I found inspiration in daily experimentation and the adrenaline rush of conquering uncharted challenges. I wholeheartedly embraced the idea of trying something new each day.
A life lesson you learned the hard way
Don’t offer wisdom to someone whose knowledge bucket is already full and they have no interest in filling it further.
What gets you excited about life
The growth journey of Elite Marque and people at Elite Marque.
What’s on top of your bucket list
To become a better Human Being and a more religious person
If you could give one piece of advice to your younger self, what would it be
Stay clear of distractions and maintain a focused, disciplined mindset in all your endeavors. When engaged in any task, treat it as if it were your own, taking ownership and responsibility.
One thing you would most like to change about the world
The one thing I would most like to change about the world is the education system. Instead of prioritizing projects like solar power, there should be a greater emphasis on financial education. Fortunately, technology and STEM education have made strides, and I hope financial literacy will follow suit.
An activity that keeps you motivated and charged during tough times
The indomitable ‘never give up’ attitude of my father and the shared struggles we endured, as well as our journey to overcome them
What lifts your spirits when life gets you down
The entrepreneurial mindset and the role of being the elder brother of two sisters bring a multitude of responsibilities.
Your go-to stress buster
Gymming and Travelling
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
