Kids
Summer vacation fuels ‘Narnia’ DVD sale in India
MUMBAI: The Walt Disney Company has claimed that its The Chronicles of Narnia, has become the highest selling DVD in India. The DVD, released last month, acquired the feat by dethroning the Lion King DVD by over 30 per cent in sales.
The DVD sales were fueled on account of summer vacation and the unique sales promotion activities aimed at children.
The Narnia DVD has been topping the international DVD charts for continuous weeks since its release, according to an official release.
Buena Vista Home Entertainment International VP Daniel Solnicki says, “The success of the DVD has been phenomenal in India echoing its success worldwide (as the highest selling DVD of 2006). The growing hardware (DVD / VCD players) penetration and the aggressive marketing efforts by our partner in India are taking the home entertainment business to new heights.”
The Walt Disney Company (India) managing director Rajat Jain said, “Creativity and great stories traverse all boundaries and this movie has been a great Disney experience that audiences across India have embraced with equal fervor.”
Says M N Kapasi Excel Home Videos, “The DVD being a value product with its inbuilt language selection feature (English, Hindi) enabling the viewer to watch the movie in the language of his/her choice has further helped the cause. The pan India response has prompted us to add more Indian Languages to future editions. The huge success has also been attributed to the summer vacations and the unique sales promotions activities for children.”
Says Mehul Rathod, Movies and More,(India ‘s only exclusive chain for Movie DVDs).”The DVD has received a huge response, with the summer vacation and the unique sales promotion activities aimed at children. The DVD with its competitive pricing has done extremely well across the country. The product has been a best seller since its release, and has been our highest selling product in terms of its volume and value. “
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
