Account
Capital Advertising gains the most with Rs 400 million Ultra Motors account : Period 1 June – 14 June
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 1 June – 14 June 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Channel 7 | Madison | Madison | NA |
Kolkata West International City | – | Advertising Bureau and Consultancy (Kolkata) | 30 million |
Jyothy Laboratories (Buying) | Situations (Mumbai) | Carat Media (Mumbai) | 450 million |
| Jyothy Laboratories (Planing) | OMS (Mumbai) | OMS (Mumbai) | |
| Sara Lee Household & Body Care | Media Direction | Media Direction | NA |
| Haier Telecom | Dentsu Marcom | Inter Network Kommunications | 250 million |
Creative | |||
| Asipac Group | – | Bates Enterprise | 30 million |
| Bajaj Pulsar | Leo Burnett | O&M | NA |
| Bharti AXA Life Insurance Company | – | Contract Advertising | 150 million |
| Chandrani Pearls (retail) | Mega-Mind (Kolkata) | Grey Worldwide (Kolkata) | 20 – 30 million |
| Channel 7 | – | Brand David | NA |
| Haier Telecom | Dentsu Marcom | IB&W | 250 million |
| J K Helene Curtis (personal grooming) | – | By Design (Mumbai) | 200 million combined |
| BreadTalk (Asia’s No. 1 bakery brand) | – | ||
Avalon Aviation Academy (an Aptech venture) | – | ||
RichFeel Hair and Scalp Clinics | – | ||
Sleek Kitchenworld | – | ||
K Raheja Corp | – | ||
| Benzer Group’s Benzer World and Center One Mall | – | ||
| Sanjeev Kapoor’s Khana Khazana | – | ||
| Mediascope Publicitas | – | ||
| Hallmark Cards | – | ||
| Kajaria Ceramics | Triton (Delhi) | Crayons Advertising (Delhi) | 70 million |
| Marie Claire | – | Law & Kenneth (Delhi) | 20 million |
| Radio One (earlier known as GO 92.5 FM) | – | Brand David | 60 million |
| Off The Shelf (Furniture chain) | Leo Burnett | 40 – 50 million | |
| Ultra Motors | – | Capital Advertising | 400 million |
Creative & Media | |||
Daawat Basmati Rice | Brand Curry | Publicis India | 70 million combined |
Guardian Lifecare (retail pharmacy) | Equus Red Cell | ||
Mother‘s Recipe | Bates Enterprise | Triton (Mumbai) | 50 – 60 million |
In-Orbit Mall | NA | ||
| Neelkamal Plastics | Bates Enterprise | Triton (Mumbai) | 50 – 70 million |
| Parsvnath Developers (Metro Mall & Muradabad Project) | – | Ushak Kaal (Delhi) | 150 million |
| Sugandh Tea | – | 50 million combined | |
| Tata Motors’ channel partner | – | ||
| Royal Challenge | McCann-Erickson | SSC&B Lintas (Bangalore) | 150 million combined |
| CIOL | – | ||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
