Brands
Cantabil Retail India sets milestone with 500th store opening
Mumbai: Cantabil Retail India Ltd, a leading name in the fashion industry, is proud to announce the opening of its 500th store in the culturally vibrant and historic city, Ayodhya. This milestone marks a significant achievement for the brand as it continues to expand its footprint by making its exceptional fashion collections for men, women, and kids more accessible to customers.
The magnificent unveiling of the store located at Rekabganj, Ayodhya, proved to be a memorable event for fashion enthusiasts in Ayodhya. The newly opened store will showcase Cantabil’s latest and most comprehensive selection of Men’s, Women’s, Kid’s, and Accessories, providing an unmatched shopping experience that encapsulates style, quality, and innovation.
Sharing his thoughts on achieving this significant milestone, Cantabil Retail India Ltd director Deepak Bansal expressed, “Reaching the milestone of our 500th store in India is a moment of great pride for the brand. This is a testament to the trust and support of our customers, and it reflects our unwavering commitment to offering fashionable and affordable clothing for all. We are not only thrilled about this achievement, but also excited about the prospects it opens for us all over the country. We are also eagerly looking forward to our future expansion, with our sights set on entering the international market, beginning with the opening of our first-ever store in Nepal. This marks a new chapter in our journey, and we are eagerly awaiting to introduce the Cantabil experience to a new audience worldwide.”
In the current financial year 2023-24, Cantabil opened 69 new exclusive retail stores, spanning across 14 different cities, such as Ahmedabad, Jaipur, Kota, Dehradun, Ambala, Vidisha, Muzaffarnagar, Hamirpur, Ankleshwar, Chandigarh and Bhopal etc. This further aligns with company’s ongoing commitment to delve deeper into Tier II and III cities, delivering a futuristic and rejuvenating retail experience for customers. Currently, Cantabil presence is in 20 states & more than 250 cities across India and plans to open more stores in the coming months.
Marking this landmark announcement, Cantabil has also diversified its portfolio and forayed into the footwear and Athleisure category, encompassing a collection of 30 unique product options, and intends to open 5 exclusive brand outlets catering to these categories by the end of the year.
The first store in this category is located in Hapur, with an expansive 1100 square feet of retail space, and will serve as a showcase for Cantabil’s recently launched Athleisure and Footwear collection, to meet the increasing demand for trendy and comfortable collection that seamlessly transitions from the gym to everyday life. It will also underline the brand’s unwavering dedication to presenting the most current fashion trends to the consumers in the city by offering a diverse range of products, including Activewear, Sneakers, Sport-shoes, flip-flops, luggage, perfumes, and towels, alongside its extensive regular collection.
The brand is set to embark on its international journey with the inauguration of its first exclusive brand outlet in Nepal, marking an exciting step into the global market.
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
