News Broadcasting
The human side of business
SINGAPORE: While the talk of High Definition and digital training remained the buzzword for the major part of the day, there were also a few presentations that focussed on people who make these changes possible. Though, not too many attended these sessions, a few who made it added the human dimension to it.
So how can broadcasters survive in the rapidly changing world where they can perish at the very next moment? How do managers, policy makers, programmers understand the real needs of people in the developing nations? Also, the huge media boom in the Asia Pacific region has brought in certain manpower and human resource issues which were discussed.
In all, the afternoon session on the training needs of the media and entertainment industry across the world emphasised the need of training individuals to deal with change. Moving away from traditional methods of face-to-face training, the experts present offered many solutions – like distance or e-learning with the help of CDRoms, training by societies and engineers, self training for broadcasters. The session also turned out to be pretty interesting with live demonstrations.
Broadcast Electronics Inc, USA’s Charles W Kelly, set the tone when he said, “If we ask the viewer what do they want – more resolution on the TV screens or better writers, the answer is obviously better writers who can write newer concepts and bring in fresh programming.” So, if there are 100 channels why do they all look the same? The answer perhaps lies in capacity building of people involved in the industry and training them.
Here the panelists discussed the need of training writers who can change the face of television. This is again related to the lack of trained human resources, because of which channels have to bank on amateurs; which in the long run takes a toll on the business.
There are training needs to be met at the senior level. Say for example, how does an executive from the radio industry make a transition to the television industry or the other way round.
Drawing on his experiences from the Philippines, SBETP president Armand Ursal said, “It is very essential to train broadcast engineers to adapt to the changing technology needs. Also, when they have to deal with things like digital radio, and TV, it can take its toll.”
I think engineer training is very important for the coming of age of the broadcast industries in all countries. Also, the manufacturers have to be brought into the loop to understand consumer demands.”
Commonwealth Educational Media Centre for Asia programme officer Rukmini Vemraju emphasised the need for face-to-face training along with interactive. Marcel Gomez, Programme Manager, AIBD, Malaysia said, “We can help TV professionals across the world transit to the interactive world with the help of CDs.”
Gomez, who has been involved in the project of developing such CDs gave live demonstrations to the people present. He said, “We develop instructional, interactive CDs on topics like how to develop your writing skills, learn news reporting etc. A rather expensiive exercise wherein we get experts from across the world to develop such content.”
The final word came from Charles W Kelly, who summed up the whole session. “TV is not just an investment but also a responsibility, and we as an industry have to continue to keep learning to adapt to the rules, so that we are able to address the real needs of the people.”
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
