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Sony takes Dish TV basic tier pricing up by Rs 38
NEW DELHI: Subhash Chandra‘s Dish TV has increased the price of its basic tier of DTH service by Rs 38 after Sony-Discovery One Alliance came on board earlier this month.
The basic tier would now cost a consumer Rs 180, plus taxes. Earlier it was priced at Rs 142, exclusive of taxes.
The new pricing is a fair indicator as to the money that Dish TV is paying One Alliance for its channels per subscriber.
However, AXN has been kept out of the basic tier, which includes all the other One Alliance fare and the likes of Zee TV, HBO and three sports channels (ESPN, Star Sports and Ten Sports).
Dish TV‘s other packages include Dish Plus package, which comes packed with a wide selection of national and international channels at Rs 125 per month and offers channels like Zee Studio, HBO, TCM, MCM, Reality TV; Dish Bioscope, which features Zee Premier, Zee Action, Zee Classic and Pakistani film channel Filmazia and costs Rs 55 per month. News is packaged in Dish News with Zee Business, Euro News, Euro Sports News, NDTV 24×7, CNBC TV18, Awaaz and CNN Headlines News. The cost: Rs 60 per month.
Dish Pick is an a-la-carte package that allows subscribers to pick and choose extra regional channels. Two channels come for Rs 30 per month, five channels for Rs 50 per month and all regional channels come for Rs 100 per month. (All the prices listed here are exclusive of taxes.) Channels included in this package include Zee TV, Sahara One Zee Punjabi, ETV – Rajastan, ETV – UP, ETV – Bihar, Geo TV, Zee Telugu, Jaya TV, Jeevan TV, Akash Bangla, Zee Bangla, Zee Gujarati and Marathi, India TV and NDTV India.
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Sony-Discovery reach agreement with Dish TV
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
