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American Telecom services launches Pay N’ Talk phone on cable television
MUMBAI: American Telecom Services, Inc., has launched a pilot of three complementary two-minute Direct Response Television (DRTV) spots to promote the Pay N‘ Talk bundled service program with cordless multi-handset phones powered by IDT Telecom. The series of short-form TV spots will air on multiple occasions on several national cable networks
The company is a provider of both internet phones and Pay N‘ Talk pre-paid long distance communication services bundled with cordless multi-handset phones.
This initiative is intended to expand brand awareness of American telecom as well as attempting to educate the consumer on the value of the Pay N‘ Talk service program. This form of DRTV supports the marketing plan to drive consumer sales through retail channels, states an official release.
The DRTV spots feature Pay N‘ Talk home phones bundled with free minutes that provide consumers with an introduction to the Pay N‘ Talk service bundle which provides the option to purchase more minutes at some of the lowest long distance rates in the industry, by simply pressing the “Money Saving Green Button” that appears on every telephone handset.
The proprietary Money Saving Green Button on each phone provides “One-Touch Access” to American Telecom‘s Pay N‘ Talk service, for making calls, adding funds or setting up auto-payment on the prepaid system, or changing user information and is powered through the company‘s exclusive relationship with IDT Telecom, adds the release.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
