MAM
Tata Teleservices gives customers the ‘Power of Choice’
MUMBAI: Telecom service provider Tata Teleservices has announced a new marketing initiative the Power of Choice. The aim is to address the varying demands of mobile customers across segments.
On the CDMA front, Tata Teleservices has introduced a range of handsets coupled with a tariff plan suited to the customer‘s requirements.
With the flexibility to bundle the handset and tariff plan, Tata Indicom prepaid customers will have a choice of four starter packs, The Go Easy, Go Life, Go Active and Go Max plans. In addition, other benefits include no monthly recharge commitment, attractive SMS and call rates and 100 per cent talktime on all recharge cards.
Speaking on the launch, Tata Teleservices CEO Darryl Green said, “Through ‘Power of Choice‘ offer, we seek to offer the customer a choice of wide, exciting range of handsets and offers and remove misconceptions that CDMA limits the freedom of choice.”
In their attempts to market the new offers, Tata Teleservices will advertise using the print medium especially vernacular papers along with TV to create an overall awareness about the details of the plan. Additionally, value added services such as downloadable games for Rs 5, stock information, caller tunes and faith sites are also available, as “there is a huge demand for these services in the pre paid market,” stated Green
“Coupled with our new offers we also plan to extend our services in Jammu and Kashmir, Assam and the North East and with this, we expect about 1 million new subscribers this fiscal,” he added.
The handsets available on offer include Indicom Ace, LG 2535, Samsung Hero, Indicom Star, Pantech, LG 6335 and Samsung Wideo handsets whose price range starts at Rs 999.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
