Brands
SUGAR Cosmetics FY23 revenue surges 90 per cent, EBITDA margin up by 16 per cent
Mumbai: SUGAR Cosmetics, an omnichannel beauty company and a cult favorite among gen Z and millennial consumers, today announced a significant milestone in its financial journey with a remarkable 90 per cent growth in revenues in the recently concluded fiscal year. Having improved its EBITDA margin by as much as 16 per cent during the same period, the company is on track to hit profitability by the end of FY24, reaffirming its dedication to financial stability and long-term success.
In FY23, the company posted a sharp rise in income totaling 428.4 crores, up from 223.8 crores in the previous year. Losses for the year were contained to FY22 levels which improved the overall EBITDA margins from -31.4 per cent in FY22 to -16.5 per cent in FY23 – a shift that firmly places the company on the path to break even in the current fiscal year.
“We are excited to continue to grow into becoming a key player in India’s fast-growing beauty & personal care landscape – and the results of all the hard work that the team has put in are there for all to see. Having gained market share from some of the legacy brands in the last two years, we had charted a clear roadmap to sustainable growth, and this year’s jump in scale while improving our bottom line is a testimony to our discipline and commitment to becoming a large and profitable enterprise. With our gross margins continuing to improve and trend at nearly 73 per cent (up 280bps over FY22) for the overall business, we are confident of hitting break-even in the current fiscal.” – said SUGAR Cosmetics co-founder & COO Kaushik Mukherjee.
SUGAR Cosmetics’ dedication to product innovation, marketing excellence, and financial stability has solidified its standing as a prominent player in an industry with many legacy brands. With an ever-expanding portfolio of top-tier products and a loyal customer base, the brand is poised to strive for continued success in India’s fast-growing beauty and cosmetics sector.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
