iWorld
Zee5 partners with smart TV OS Whale TV
MUMBAI: Zee5 has got onto another independent smart TV OS, Whale TV. With this, the streamer will be available on all Whale TV smart TVs, including major brands such as Philips, TCL, and Sharp, across more than 150 countries including India, the Middle East and North Africa, Asia-Pacific, and the US.
Zee5 offers south Asian content including original shows, franchise hits, and diverse content across 18 languages. Operating in over 190 countries, the platform boasts a catalogue that spans blockbuster movies, acclaimed TV shows, and lifestyle programming. By partnering with Whale TV, Zee5 is making its content accessible to millions of viewers worldwide.
On Whale TV models, consumers will now have an easy-to-use smart TV experience with advanced AI powered recommendations, making it easier than ever to discover and enjoy Zee5’s wide range of premium titles including Oscar winner RRR, Sam Bahadur, Gyaarah Gyaarah, Hanu-Man (Telugu) and more.
Said Zee5 chief business officer Manish Kalra: “Smart TVs are an increasingly dominant way for people to consume content. This strategic alliance with Whale TV further strengthens our global reach, enabling entirely new audiences to discover our curated catalogue of premium South Asian content at scale. We are confident that this partnership will accelerate our efforts to bring viewers across the globe seamless access to the best of south Asian content.”
“With Whale TV we aim to deliver a smart and simple TV experience to consumers, where they can watch their favorite entertainment whether that’s streamed, broadcasted or playing on a connected device. With our global reach it is important that we offer a diverse content selection and we are delighted to add Zee5 Global to our platform,” added Whale TV VP content distribution Lucas Huang.
iWorld
TAM Sports expands monitoring to live streaming on CTV and mobile
New cross-platform framework tracks brand visibility across broadcast and streaming feeds
MUMBAI: TAM Sports, the sports intelligence arm of TAM Media Research, is widening its monitoring net. The company has expanded its advertising tracking to include live streaming across connected TV (CTV) and mobile platforms alongside traditional linear live broadcasts, sharpening its ability to measure brand presence in the fast-evolving sports media landscape.
The move comes as sports viewership increasingly splinters across multiple screens and streaming environments, pushing advertisers, sponsors and rights holders to seek credible data on how their brands perform across platforms.
For more than 15 years, TAM Sports has provided independent monitoring of sponsorship exposure for federations, leagues, teams, sponsors and agencies. By adding live streaming feeds on CTV and mobile to its analytics stack, the firm now enables stakeholders to track advertising occurrences and brand appearances across streaming environments as well as conventional television coverage.
LV Krishnan, chief executive officer, TAM Media Research, said media consumption around sports has transformed rapidly, and measurement systems must keep pace.
“Media consumption around sports has evolved rapidly, and measurement frameworks must evolve with it,” Krishnan said. “For more than a decade and a half, TAM Sports has continuously adapted to industry needs by providing credible, independent insights across platforms. This commitment is why federations, agencies and sponsors continue to rely on us as a trusted partner.”
Anshu Yardi, head, TAM Sports, said the increasingly fragmented video ecosystem has made unified analytics essential for stakeholders trying to assess the true impact of sponsorship investments.
“In today’s fragmented video environment, sponsors, agencies and franchisees need a clear understanding of how their brand communication performs across screens,” Yardi said. “TAM Sports brings together cross-platform monitoring and analytics that help stakeholders track brand visibility, benchmark competitive presence and demonstrate measurable ROI from sports partnerships.”
The platform evaluates brand exposure across several dimensions. These include advertising occurrences during live coverage, in-content brand integrations, stadium branding visibility, audio mentions, editorial logo placements in print, and presence across digital and social media. Clients can also combine the data with brand-lift studies to assess the depth and prominence of sponsorship exposure.
By consolidating these monitoring and analytics capabilities within a single platform, TAM Sports aims to give rights holders and sponsors a clearer view of how their investments perform across broadcast, streaming, digital and on-ground environments.
The company says the expanded system allows stakeholders to gauge competitive share of voice and sponsorship visibility across the broader sports media ecosystem.
In a world where fans switch effortlessly between television, phones and connected screens, the message from TAM Sports is blunt: follow the audience everywhere—or risk losing sight of the brand game altogether.
