MAM
DTDC Express Ltd goes live on the ONDC Network
Mumbai: DTDC Express Ltd, India’s leading integrated express logistics company, joins ONDC (Open Network for Digital Commerce) to revolutionise e-commerce logistics in India and empower sellers on the network by leveraging emerging technologies. The move underlines DTDC’s commitment towards local businesses and small e-commerce sellers by ensuring access to the required tools and support in the largely evolving digital landscape.
As DTDC Express Ltd onboards the ONDC Network, it aims to further enhance its positioning as a leader in providing cutting-edge logistics services. In a first-of-its-kind ONDC ecosystem, DTDC plans to leverage its expertise in Express and standard B2C deliveries on the back of a stable and reliable network connecting different parts of the country. Through robust engagement with ONDC’s Network of 1.5 L sellers and small- entrepreneurs, DTDC Express Ltd, with its massive physical network of 15,000 channel partners serving 96 per cent of the Indian population, aspires to achieve 1500 – 2000 shipments per day by the end of this year and continue to scale further.
DTDC going live on ONDC will act as a catalyst for the cutting-edge service offerings that DTDC Express Ltd has launched or has in the pipeline, including next-day delivery, pick up and drop off (PUDO), and QC-enabled reverse logistics. Additionally, various e-commerce operations, including order management, inventory tracking, and payment processing, will be simplified, enabling the express logistics company to ensure a smooth and efficient logistics process for various sellers on the Network. DTDC’s operations for ONDC live in 5000 plus pin codes, serving 100 plus tier 1, 2 and 3 cities based on the demand pattern.
“ONDC’s vision is to create a truly inclusive e-commerce ecosystem wherein every seller, regardless of size, presence, and location, can access equal trading opportunities. With DTDC live on ONDC Network, we are a step closer to this reality,” said ONDC MD & CEO T Koshy.
DTDC India executive director Abhishek Chakraborty said, “Our collaboration with ONDC signifies our vision to redefine the logistics paradigm, creating opportunities for growth for businesses of all scales in alignment with the evolving digital commerce ecosystem. Having said this, the focus will be on accommodating the growing demands of SMEs, small businesses, entrepreneurs, and local sellers, enabling end-to-end integrated logistics solutions that empower businesses even in the remotest corners of India.”
With its vision to become the most admired logistics provider in the country through the ONDC Network, DTDC Express Ltd will be going live on all 14,700 plus pin codes in the next phase. It will continue to ensure a secure and reliable logistics Network, reinforcing the trustworthiness of the entire e-commerce process.
MAM
Kenneth Roman, former Ogilvy CEO and ad industry veteran, passes away at 95
Longtime Ogilvy & Mather leader and David Ogilvy biographer leaves lasting legacy
NEW YORK: Kenneth Roman, the former chairman and chief executive of Ogilvy & Mather and a defining figure of Madison Avenue’s golden era, has passed away at the age of 95. He died on 22 April 2026 at his home in Manhattan.
Roman spent more than two decades at Ogilvy, joining in 1963 as an account executive and steadily rising through the ranks to lead the agency as chairman and CEO from 1985 to 1989. His tenure coincided with a pivotal period in the company’s history, including its acquisition by WPP.
Beyond the boardroom, Roman was widely respected as the definitive chronicler of the agency’s founder, David Ogilvy. His biography, The King of Madison Avenue, remains one of the most authoritative accounts of modern advertising’s evolution. He also co-authored influential titles such as How to Advertise and Writing That Works, both regarded as essential reading in the industry.
In a tribute, Ogilvy described Roman as a “quietly determined” leader and a lifelong custodian of the agency’s culture. Even after retirement, he remained closely connected to the firm, contributing articles, mentoring talent and serving as a trusted voice on its history and values.
Colleagues remember him not just for his leadership, but for his generosity and commitment to the craft of writing and storytelling. His presence at industry events and continued engagement with the Ogilvy community reflected a career that never quite slowed down.
Roman’s passing marks the end of an era for the original Madison Avenue generation. He leaves behind a legacy shaped by leadership, authorship and an enduring belief in the power of ideas and people.
