MAM
PR firm The Communique to shut shop; promoter Kalra to join Rajshri Media
MUMBAI: Public Relations firm The Communique will close operations on 31 March. This is in the wake of the company’s proprietor, media person Nitin Kalra’s decision to join Rajshri Media (P) Limited as VP-content sales and marketing from the next financial year.
Kalra will join Rajshri Media on 1 April. Rajshri Media is the digital company of Rajshri Productions (P) Limited. Kalra has been involved with the company as a consultant – content development since February 2005 and drives the mobile business of the company at present, the release adds.
The Communique was started in January 2003 as a PR company. During its tenure, the company catered to over 85 clients including Rajshri Productions, Nimbus Communications, CRU India, FreeSpirit Entertainment, T-Series and singer Anu Malik.
The company’s existing clients, besides others, include Sony Entertainment Television, Universal Music and Pankaj Udhas, states an official release.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
