MAM
MindShare Delhi consolidates GSK account
MUMBAI: GlaxoSmithKline (GSK) has appointed MindShare as the AoR to manage its media investment in India. The appointment comes hot on the heels of MindShare’s win for the GSK account in China.
Other media agencies such as Carat, Initiative Media, Madison Media and MediaCom had participated in the pitch. This win now consolidates strategic planning, buying and implementation for the entire brand portfolio with MindShare. Creative work for various brands in the portfolio continues to be handled by JWT, O&M, Grey and Enterprise Nexus.
A press release quotes GSK Consumer Healthcare MD Nick Massey as saying: “We chose MindShare, as their proposition showed good understanding of our business. Apart from intelligent and innovative thinking, their passion was unequalled. We’re looking forward to a very productive partnership.”
“We are thrilled to extend our relationship with GSK,” says MindShare India MD Ashutosh Srivastava.”Our task is to help grow GSK’s business, by applying our consumer insights and proprietary research and tools. Our proposal to GSK was very focused on innovative solutions which were developed out of these insights. By integrating below the line promotions and micro marketing with GSK’s mass media campaigns, we demonstrated a true competitive edge,” he adds.
MindShare’s ATG team, led by V Balasubramanium, has done some path breaking work in the Indian market in the recent past, for targeting, budgeting and media mix, using econometric modeling and data mining techniques, and this will help deliver significant improvement in the RoI, claim MindShare officials who presented to the client.
MindShare’s relationship with GSK has been expanding in the recent past. It was appointed the AoR for the Middle East in late 2001, followed by China in December 2002.
MindShare, launched in 2001, is part of WPP Marketing Communications, India’s largest media investment management group with billings in excess of Rs16 billion. MindShare Delhi is one of five offices across India providing media planning, buying & research services. Specialist services are provided through its Advanced Techniques Group, M Digital, Media Consumer Insights Group, BroadMind & WPP Outdoor.
Part of the WPP Group, one of the world’s largest communications services companies, MindShare has 70 offices in 51 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
