MAM
Changing Tree and IRIS home fragrances takes festive gifting to a whole new level
Mumbai: Changing Tree, a prominent Bengaluru-based creative and technology company, in collaboration with Ralph & Das, proudly released a start-studded digital campaign with Angad Bedi & Neha Dhupia at the core, to announce a new fragrance range from IRIS Home Fragrances and re-define gifting this festive season.
Changing Tree played a pivotal role in amplifying the campaign across the digital landscape. The collaborative effort between Changing Tree, Ralph & Das and IRIS has set a new standard for creativity and technology integration in the home fragrance industry.
Known for their cutting-edge solutions and forward-thinking approach, Changing Tree has brought a unique blend of creativity and technology to enhance the reach and resonance of the campaign. Leveraging their expertise, Changing Tree provided innovative strategies and digital solutions that captivated audiences and elevated the overall brand impact.
“We’re thrilled to partner with IRIS home fragrances and the team from the partner agency in making this campaign a success,” said Changing Tree founder & CEO Idrees. “Our team is dedicated to pushing the boundaries of creativity and technology, and this collaboration allowed us to create a campaign that not only stands out in the market but also provides an immersive experience for consumers.”
The success of the campaign highlights the effectiveness of synergising creative design and technology in the realm of home fragrances. By fusing Changing Tree’s ingenuity with the aromatic excellence of IRIS home fragrances, the campaign not only reached a broader audience but also garnered heightened engagement and positive feedback.
On this occasion, celebrity couple Angad Bedi and Neha Dhupia said, “We’re delighted to be a part of this collaboration which holds a special place in our hearts. Our shared values resonate with the brand’s ethos, making this partnership truly meaningful. As we embrace this festive season, it brings us immense joy to celebrate it together. In the season of Diwali, we extend our warmest wishes for a joyous and prosperous celebration to everyone.”
Ripple Fragrances managing director and master fragrance creator Kiran Ranga said, “Iris’ collaboration with Neha Dhupia and Angad Bedi has been a cornerstone of our campaign’s success. Their contributions have truly captured the essence of our brand. We’re excited about this partnership and grateful to Changing Tree and Ralph and Das for enhancing and promoting our brand so effectively.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
