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Archer launches IPTV platform for Indian content in the US
MUMBAI: Archer Entertainment Media Communications which works in different areas of digital content has launched an IPTV platform, www.IndiaTVLive.com, in the US to distribute Indian content.
Full-time broadcasting, in every Indian language, to 40 million Indians living outside of India and 1.2 billion Indian subscribers in India via www.indiatvlive.com and www.indiaradiolive.com will begin by 15 August 2006, marking the 59th anniversary of India‘s independence.
www.IndiaTVLive.com will stream Indian TV, radio and internet content to subscribers over IPTV. It will enable all Indian media via Internet Protocol to deliver television and radio channels real time, live and direct from India in as good as high definition television quality on wired, Wi-fi and cellular devices worldwide. The content will comprise news, sports and entertainment in all Indian languages.
IndiaTVLive.com‘s content and marketing partners include Shama Broadcast & Content Service India and Creative Content Services India owned and operated by Kedar Nath Gupta. Abhesh Verma is the CEO of India Broadcast Live, an Archer supported company.
Archer Entertainment COO Munish Gupta said, “Teaming up with Abhesh, Archer was able to put together a state-of-the-art digital technology platform to broadcast the top channels from India. We will deliver channels real time and live from one of the fastest growing and dynamic countries in the world but also guarantee terrific consumer experience in terms of quality. This is the first time that the world will watch news and events as they unfold in India on any device connected by high speed Internet. This is just the beginning of what Archer and www.indiatvlive.com intend to deliver.”
India‘s Union Cabinet minister for Overseas Indian Affairs Vyalar Ravi expressed delight that this new (IPTV) platform will connect expatriates with instantaneous news and information from India thereby making the ministry‘s job simpler. “I personally know both the promoters, father (Kedar Nath Gupta) and son (Munish Gupta), and their hard and consistent work in media and for the community.” The Indian Minister added that the service could further enhance the fast-growing relationship and investment by overseas Indians into India.
Verma said, “The platform provides us the extremely lucrative opportunity to reach both inside and outside of India. Overseas Indians represent the most affluent ethnic consumers of any expatriate group. Within India, we will target a whopping 500 million consumer class with a steadily rising broadband connectivity. There‘s no doubt we will become the voice of India and Indians across the globe.”
Archer Entertainment provided the initial funding for the launch and marketing of http://www.IndiaTVLive.com. Archer Entertainment CEO Michael Selsman said, “We remain committed to growing and diversifying the (IndiaTVLive.com) platform.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
