MAM
Hughes teams with Oxigen for marketing initiative
BANGALORE: Hughes, the global player in broadband satellite networks and services, has announced that it has tied-up with Oxigen for offering prepaid recharge and bill payment services across all HughesNet Fusion centers in India.
As part of this alliance, Oxigen will be made available across all 250 HughesNet Fusion centers in 95 cities in Phase I.
Oxigen works on the concept of electronic distribution of prepaid airtime and bill payment services in India. The service will extend to over 1000 centres by the end of 2006. This tie-up will help Oxigen increase its points of presence from the existing 14 circles to 21 by the end of the year, states an official release.
The company offers prepaid recharge and bill payments services for all leading telecom service providers pan India including Airtel, Cell-One, Hutch, Idea, RIM, Spice, Trump, BPL and Tata Indicom.
“The Indian telecom market is growing at a CAGR of 29 per cent with over 4.5 million new subscribers joining the mobile club every month. A majority of this market, close to 75 percent is predominantly prepaid customers, who are spread across the length and breadth of the country. This tie-up will allow Oxigen services to be available across the country especially the tier B & C cities”, said Pranav Roach, Director Hughes Communications India Ltd.
Speaking on the tie-up, Oxigen executive chairman Pramod Saxena said, “Hughes has effectively leveraged the strengths of satellite broadband to create electronic superstores in the form of HughesNet Fusion centres. I am confident that Oxigen will be able to leverage this infrastructure to provide greater accessibility and availability of prepaid recharge and bill payment solutions for customers pan India”. HughesNet Fusion will give Oxigen 1000 additional points of presence especially in regions like Gujarat and Kolkata.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
