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Dish TV inks deal with BVITV for MoD service
MUMBAI: The direct-to-home Dish TV has added Walt Disney movies to its movie-on-demand (Mod) offering besides providing Bollywood movies.
For this, DishTV has entered into an agreement with the international television distribution arm of The Walt Disney Company -Buena Vista International Television-Asia Pacific (BVITV-AP) to air the latest blockbuster movies on its value added service.
Subscribers of the Mod pay-per-view service will have access to a slate of box office hit features from Walt Disney Pictures, Touchstone Pictures, Miramax and Jerry Bruckheimer Films including The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, Disney‘s highest grossing film to date, Casanova, Cinderella Man, Herbie: Fully Loaded, Dark Water, and Flight Plan, informs an official release.
Speaking about the tie-up, Dish TV CEO Sunil Khanna said, “Strategic alliances of this magnitude and nature are very important for any operator in any market. We are happy to tie up with BVITV at a juncture when the Mod services for Hindi movies has already been launched and now Dish TV is all set to launch the same service for English movies as well. With this move, we will be able to offer this service to more than 1.2 million subscribers of Dish TV spread across the country”.
The movie can be ordered through SMS, phone or by logging on to www.dishtvindia.in. The consumer can watch the movie for 24 hours at his/her own convenience at a cost of Rs. 50 per movie.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
