Applications
Discovery US enhances its online news service
MUMBAI: US broadcaster Discovery has enhanced its Discovery News service to include daily video webcasts, featuring breaking news in areas of increasing concern for consumers.
As the first major feature of these video webcasts, Discovery News has broken a story from Montana, where Jack Horner, renowned paleontologist and chief curator of the Museum of the Rockies discovered the fossil of a baby triceratops skull, only the sixth ever found.
Horner says, “Over the years people have been out here in the Hell Creek formation collecting dinosaurs and almost all that‘s been collected are adults. The best thing about this little triceratops is that it is actually a baby. This is probably one of the best baby triceratops skulls ever found.” Horner says that the baby triceratops discovery is significant as younger fossils can answer many questions about the growth and development of triceratops
The broadcaster says that the discovery reflects the type of subjects to be explored on the new Discovery News webcast. The news service will provide consumers fast, in-depth and relevant information in the areas of science, nature, health, travel, all things about planet earth and current affairs.
Discovery senior executive VP for strategy and development Don Baer says, “Expanding Discovery News into broadband video taps into the public‘s confidence in our ability to bring them trusted and timely factual information about some of the most important topics in the world.
“To have landed an exclusive story of the magnitude of Jack Horner‘s find, and right in the sweet spot of our core DNA of content
strength demonstrates Discovery‘s ability to cover breaking real-world news while expanding ways consumers count on Discovery to bring them the whole world.”
Discovery News Broadband and Narrowband Features Updated daily with original short-form video that is searchable for consumers at any time, Discovery News says that it offers cutting-edge perspective and commentary from multiple video sources. The company is tapping an in-house development and editorial team.
It has also announced an agreement for video content from Associated Press Television News. Other news organisation partnerships, as well as the cultivation of new journalists and personalities, will be announced in the coming weeks. Stories running on the video player include a segment on the recent flooding of the National Archives and the road to reopening its doors.
In conjunction with the launch of the daily video news webcast, Discovery says that it has has more than doubled the amount of coverage of text-based news on its narrowband site discoverychannelnews.com, which now features 10 genre-specific subject pages across the company‘s core content areas.
Stories currently on the Discovery News text website that reflect topics of particular interest to Discovery viewers include a report on a new study related to global warming and a piece about a species of shark in danger of
extinction, among many others.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
