Applications
Motorola, Yahoo! expand global alliance
MUMBAI: Motorola and portal Yahoo have announced a new multi-year agreement to distribute Yahoo! Go for Mobile on tens of millions of new Motorola mobile devices.
TThe deal brings an integrated suite of Yahoo!’s services including Yahoo! Mail, Yahoo! Search, Yahoo! Address Book and Yahoo! Local into a single application that connects consumers to their personalized Internet experience through their mobile device.
As part of the agreement, Motorola will pre-load and prominently feature Yahoo! Go for Mobile on optimised handsets worldwide starting in the first half of 2007, giving consumers quick and easy access to their Internet content and services. The devices will be available to consumers in a number of markets across the Americas, Europe, and Asia.
Motorola corporate VP product and Xperience invention, mobile devices Scott Durchslag says, “This agreement is an important next step in showing the world the best of what can happen when Motorola’s Seamless Mobility meets Yahoo!’s Connected Life services,” said “Our collaboration with Yahoo! on exciting future versions of Yahoo! Go for Mobile will ensure that our customers and consumers get the most optimized Yahoo! experience possible on the coolest mobile devices.”
Yahoo senior VP connected life Marco Boerries, “Consumers are no longer tethered to just accessing Internet on their desktop computer, so we are bringing the best of Yahoo!’s services to the device they always have with them and use multiple times every day – their mobile phone.
“Together, Yahoo! and Motorola are making it easier than ever before for consumers to seamlessly access their favorite web services, information and content across both their personal computer and mobile phone.”
Motorola and Yahoo! had announced their global alliance in July 2005 and have worked closely over the past year to deliver on their commitment to make it easy for consumers to access and use Internet services on Motorola devices. The companies will jointly market the Motorola devices with Yahoo! Go for Mobile pre-installed through their online networks, device packaging and other targeted channels.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
