AD Agencies
4th Indian Creative Women Portfolio Evening 2023 is back!
Mumbai: To provide women and non-binary creatives a platform for visibility in the Indian advertising and design industry, Indian Creative Women (ICW) has partnered with DDB Mudra Group and D&AD for the fourth edition of Portfolio Evening, sponsored by McDonald’s.
The event aims to create a diverse creative leadership pipeline in the country and will provide an exclusive opportunity for applicants to have their portfolios reviewed by a panel of senior creative talent from the industry. Two winners will earn an all-expense paid trip to the D&AD Festival in London.
Call for portfolios is now open with the virtual event scheduled for Thursday, 7 December 2023 and the in-person event is slotted for Friday, 8 December 2023 at the Omnicom House, Mumbai. Application deadline is Monday, 4 December 2023.
Some of the eminent jurors for this year include FCB India CCO Swati Bhattacharya, Ogilvy India CCO Harshad Rajadhyaksha, Ladyfinger CCO & CEO Tista Sen, PG Aditya, CCO Talented, Clemenger BBDO senior art director Huei Yin Wong, Amazon sr creative Melbourne & New York Palak Kapadia.
With limited seats on a first-come-first-serve basis, the event is open to all creatives with an average experience of 0-6 years, including students and freelancers. Applicants who have taken a career break are also encouraged to apply.
Indian Creative Women founder Sakshi Choudhary shared her thoughts, “Despite the growing focus on DEI in the industry, there’s still not much action on ground. Indian Creative Women is committed to making the Indian ad & design industry more diverse through actionable solutions. Portfolio Evening, supported by D&AD, our local long- standing partner DDB Mudra Group, and sponsored by McDonald’s, serves as a key initiative to nurture a pipeline of strong female talent. It’s time our industry accepted the influence women bring to consumers, brands and the business of creativity.”
Speaking on the sponsorship, McDonald’s India managing director Rajeev Ranjan said, “As a proud advocate of creativity and diversity at workplace, I am immensely thrilled to witness the transformative journey that Indian Creative Women (ICW) is forging in the advertising and design landscape. At McDonald’s India, we value the pivotal role women play in improving the quality of business outcomes not only by bringing in diverse perspectives and brilliantly executing unconventional breakthrough ideas but also by leveraging and shaping consumer trends and narratives. Women today represent a significant economic force. The success of our communities in many ways depend on the success of our women associates. The ICW Portfolio Evening is a testament to the brilliance and untapped potential of female creatives across India. We are honored to support ICW in celebrating and elevating the voices of women who are the architects of tomorrow’s most compelling stories and campaigns.”
McDonald’s India CMO Arvind R.P. said, “At McDonald’s India, we actively foster an inclusive environment, where diversity is embraced as an advantage. The power of diversity and inclusion is especially vital when it comes to fuelling creativity and innovation. In light of this, we are committed to supporting initiatives like ICW that are working to create a more inclusive and equitable advertising industry. This is a unique opportunity for talented women to learn from and make a difference in the creative industry, and we are happy to be a part of this initiative.”
DDB Mudra Group CCO Rahul Mathew shared his thoughts “We’re excited to partner ICW for yet another edition of Portfolio Evening. This is an important initiative to help the industry move forward. And to have D&AD and McDonald’s join us in this journey makes this edition of the Portfolio Evening, bigger than ever.”
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
