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US pubcaster PBS announces online download initiative
MUMBAI: US pubcaster PBS has announced the launch of a download to own initiative that lets viewers purchase episodes of its programmes via the Internet for viewing anytime, anywhere. |
PBS has teamed with Open Media Network, a non-profit organisation dedicated to bringing the best of public broadcasting and educational programming to the Internet via PBS President and CEO Paula Kerger says, “PBS and our local stations are undergoing a transformation from traditional television broadcasting to a vibrant 21st century digital public media service. “Open Media Network is helping us accomplish this by offering favourite PBS programs for sale directly to the online audience. We‘re excited to partner with another non-profit organisation committed to bringing PBS‘ award-winning content to the public.” |
Open Media Network (OMN) uses the Internet to bring online audiences educational programming. It provides its service free of charge to other non-profit and service institutions while utilising advanced video and audio delivery technology. Programming is delivered in full DVD quality and is then viewable on a variety of devices, including notebook computers, portable media players, cell phones and set top boxes. Open Media Network founder Mike Homer says, “Some of the most informative, thought provoking programmes on television OMN says that it brings advantages to PBS, NPR and public broadcasters that extend viewership and encourage audience participation. OMN lets public broadcasters across the country, like KQED (San Francisco), Idaho Public Showcasing the local associations PBS stations have within their communities, PBS programmes downloaded through OMN will soon carry a spot encouraging viewers to become members of their local PBS station. Viewers can start watching PBS content now by going to www.omn.org and downloading the free OMN internet TV player. Each episode is $1.99 for unlimited playbacks, except for Nova which is priced at $7.99 per episode. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
