Brands
LG outlines growth strategy in the US
MUMBAI: LG Electronics in the US has recently celebrated innovation, technology and design at an event at Madame Tussauds’ Wax Museum, where more than 200 of the world’s most famous personalities are celebrated and honoured.
The company hosted its annual LG – Life’s Good summer line show at New York City where LG US CEO Michael Ahn updated guests on progress in the company’s key products categories – digital displays, digital media, home appliances and mobile phones.
Ahn said, “LG continues to strengthen its premium brand image, and develop products and technologies that enrich peoples’ lives on a daily basis. Our ‘Life’s Good’ marketing theme embodies our commitment to creating leading-edge technologies and design that enhance the way we live, work and interact with each other.”
Ahn highlighted progress in key areas, including brand, revenue and market leadership: He noted that since the official US brand launch in 2003, LG has increased its aided awareness from 33 per cent in 2004 to 65 per cent in 2005, demonstrating the company’s success of the “Life’s Good” campaign, as well as its premium brand positioning.
This year, the company launched a new broadcast and print advertising campaign, highlighting its three product divisions, and announced the exclusive three-year title sponsorship of the LG Skins Game a golf event. Ahn noted that what helps to further enhance its brand in the US are premium products and technologies – such as its flat-panel HDTVs with integrated high-definition digital video recorders, the TV Refrigerator with WeatherPlus, the LG SteamWasher and the
all-new ‘Chocolate’ mobile phone.
Ahn explained that LG Electronics continues to see impressive growth across all divisions. For the first half of 2006, brand revenues grew by 11 per cent from the first half of last year. For the full-year 2005, LG revenues in the US, Canada and Mexico increased by more than 17 per cent, with sales totaling $9 billion.
He said, “We are dedicated to bringing premium products to consumers, and continue to make great strides in establishing and maintaining our leadership position across all divisions” . For example, LG continues to be the fastest growing mobile phone brand in North America according to Strategy Analytics and is the largest provider of CDMA handsets worldwide. Supporting continued momentum for LG mobile phones are unique new mobile phone designs and features coming to the US later this year.
As the world’s largest producer of flat-panel displays, LG says that it continues to capitalise on its technology leadership for the US market, Ahn said. He explains that the long-term winners will be those like LG Electronics that possess core technologies in-house. Combining style and functionality, LG claims to have the only LCD and plasma HDTVs with built-in high-definition digital video recorders.
Further, LG says that it continues to maintain its number one position in the US digital storage market led by its Super Multi optical drives (including its new Blu-Ray drive), while continuing the growth of its LCD computer monitor business.
Brands
Hyundai India posts record February sales of 66,134 units
Domestic sales hit 52,407 (plus 9.8 per cent YoY) and exports 13,727 (plus 24.8 per cent YoY) in Feb 2026.
MUMBAI: Hyundai India just floored the accelerator because when February sales hit an all-time high, even the calendar wants to take a victory lap. Hyundai Motor India Limited (HMIL) reported its highest-ever February sales since inception, clocking 66,134 units in February 2026, a robust 12.6 per cent year-on-year growth. The figure comprises domestic sales of 52,407 units (up 9.8 per cent YoY) and exports of 13,727 units (up 24.8 per cent YoY), marking the strongest February performance for both total and domestic volumes in the company’s history.
HMIL MD & CEO Tarun Garg said, “We kicked-off 2026 on a high note achieving our highest-ever monthly sales in January and the momentum continues in February. With a total sales (domestic plus exports) of 66,134 units, the highest for any February in our history, we posted a robust growth of 12.6 per cent YoY. This includes domestic sales of 52,407 units, also the highest-ever February sales since inception.”
The results reflect HMIL’s strong product momentum, growing export footprint, and focus on connected technology and ownership experience as the company nears 30 years in India. As one of the country’s leading passenger vehicle makers, the February numbers underline sustained demand across segments and markets, with exports showing particularly sharp acceleration.
In a market where every month counts toward yearly targets, HMIL’s February surge isn’t just a number, it’s proof that when the road gets busy, Hyundai knows exactly how to keep the pedal down and the smiles wide.
