News Broadcasting
US adults with DVR’s belong to upscale and print-oriented group: Study
MUMBAI: US adults whose households have a digital video recorder (DVR) are more upscale than those that do not and are more likely to be heavy readers of magazines and newspapers and are also heavy users of the Internet.according to the latest data from Mediamark Research Inc.,(MRI).
According to the Fall 2005 MRI data release, 8.6 per cent of US adults reported having a DVR in their household. That percentage rose to 11.2 per cent of adult households in the Spring 2006 release. The survey period for this release was March 2005 to early May 2006.
The spring 2006 data show that 36.8 per cent of adults with DVR’s have a college education and 17.1 per cent have average household income exceeding $150,000. Within the entire adult population, 25.2 per cent graduated college and 8% have an average income exceeding $150,000, states an official release issued by the research firm.
Of adults with DVR’s in the household, 15.7 per cent have home values exceeding $500,000 compared with 9 per cent of the entire adult population.
In terms of media usage, adults in DVR households are 43 per cent more likely to be heavy readers of magazines (defined as the top quintile of users, based on number of magazines read) than the general adult population. They are 40% more likely to be heavy readers of newspapers (defined as the top quintile of readers, based on number of newspapers read) than the general population.
Adults in DVR households also tend to use the Internet more than households without DVR’s, as they are 81 per cent more likely to be heavy Internet users (the top quintile of users based on number of times used in a month) than the general population, the release adds.
On the other hand, adults in DVR households tend to watch less TV than households without DVR’s; they are 23 per cent less likely to be heavy TV viewers (the top quintile of users based on number of one-half hours viewed per week) than is the general adult population.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
