MAM
Radio City brings to listeners the Valentine’s Day Week
Express Yourself with Radio City…
Radio City brings to listeners the Valentine’s Day Week
Love is in the air!! With Valentine’s Day round the corner, Radio City, India’s premiere FM network brings to its listeners the Valentine’s Day Week from February 8-14, 2006. As part of the celebrations, the RJs of Radio City will be painting the town red with their various programming initiatives helping the listeners get together the right ‘Love Receipe’ to make their most special moments JUST RIGHT!!
Mumbai, New Delhi, Bangalore & Lucknow
‘Salam-e-ishq’
” Love Tips From Love Guru: Love Guru Tips on how to get a partner for date. Feb 8-14, 2006
” Love Bytes from Celebrity Couples to each other
‘Dil To Shair Hai’
” Listeners are invited to send in their best ‘Babbar Shers’ or couplets on “dil vil pyar vyar” on the IVRS. The funniest and the best of these responses are aired on the 14th of February
” Contest starts on the 8th Feb till 13th Feb. Four best responses are aired on 14th Feb
” Celebrity Babber Sher: Get Celebrities to say a Babber Sher with the other shaiers giving their comments
Delhi
” Radio City will air ‘Love Bytes’ in Delhi as part of the Valentine Day celebrations. An IVRS-led contest, ‘Love Bytes’ will invite listeners to leave messages on how best to propose the other person. The wackiest and the wildest answers will be aired on Radio City throughout February 14, 2006. The best 2 entries actually get an opportunity to propose his beloved on R.91 and win freebies.
Lucknow
” In the city of Nawaabs, Radio City has segments like ‘Dil da mamla’, featuring superhit songs on the theme of ‘Dil’ like Dard-e-dil, Dil Se, Dilbar mere and so on! ” Further the ‘Be My Valentine Contest’ on Radio City will provide the listeners with an opportunity to have Hi-Tea with their favorite jock by answering a simple question like “what is the craziest thing you can do for your favorite jock?”
” On February 14, 2006, Radio City will feature a ’60 min V-Day Special’ on its popular shows like Jaagte Raho, RCS, KKM, RR and RN91 each.
” The highlight of the entire week would be the ‘Jodi No. 1 Contest’ starting from Feb 10 – 13 only RJ Anirudh’s show where he will search for the ultimate couple by putting the couple in question on test through his “Ek duje ke Liye” series of questions. Listeners can participate in this contest by sending the number of his/her loved one via sms. On 14th Feb, the RJs of Radio City will take the short-listed couples LIVE on air across all shows and ask them questions about each other. The
most compatible and understanding couple would be announced as the JODI NO. 1
Bangalore
” In the city of Bangalore, Radio City will air ‘Bangalore’s sweethearts, more than love stories’ starting from Feb 6-14, 2006. This segment will feature couples with interesting backgrounds – for eg. A fighter pilot who fought at Kargil and his wife, a couple married for 25 years, a young couple – boyfriend and girlfriend, newly weds, etc. participating in different contests all day long and proving their compatibility.
The winning couple would be declared as the ‘Bangalore’s sweethearts’ and would form the flavor of the station on February 14 across all shows.
” ‘Cupid speaks’ capsules all day long will feature………
” The ‘Love coupons contest’ across all shows on February 14, 2006 will invite listeners to sms ‘love letters’ to their sweethearts and their loved ones. In every show, the winner with the best love letter will win a ‘love coupon’ that will enable him to spend some time with his/her beloved
Bangalore’s sweethearts Feb 6-14
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
