News Broadcasting
Global broadband households will more than double between 2005 and 2010: InStat
MUMBAI: Worldwide broadband households will more than double between 2005 and 2010, growing from about 194 million in 2005 to more than 413 million by 2010.
Market research firm In-Stat notes that of all broadband households today, 12.8 per cent are already regularly viewing professional content via online content aggregators.
Traditional broadcast TV networks are finally figuring out that they need to capitalise on “all this personalization stuff” or they will have deep trouble ahead.
The Pay-TV services have realised that personalisation is the trend for the future, and they won’t be left behind while TV keeps expanding onto the Internet.
Although online content aggregators are in the early experimentation stages of rolling out video services, they will have some dramatic revenue-generating opportunities in the next five year. The worldwide market for online content services is expected to expand by a factor of 10, growing from about 13 million households during 2005 to more than 131 million households by 2010, the high-tech market research firm says.
In-Stat analyst Gerry Kaufhold says, “AOL, Google, Yahoo!, MSN, Apple, major broadcast TV networks, Pay-TV services and local TV stations are all working on ways to blend their video assets with personalised TV services.
“The future of television is slowly being defined online, where the big Internet portals are finding ways to blend professional video with their high-touch services that follow consumers from screen to screen during the course of a typical day.”
Although there has been much hype about multimedia home networks, low-cost portable storage devices that can move content throughout the home via sneakernet may win the favour of consumers because luggable media provides low-cost, high availability and convenience.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
