iWorld
Navigating the dark side of social media: Empowering women in India through digital literacy and security
Mumbai: In the fast-evolving digital landscape of India, social media has emerged as a transformative force, offering women unprecedented opportunities for expression, connection and economic advancement. However, this empowerment is accompanied by a darker underbelly – the alarming rise of cybercrimes targeting women. Keeping this in mind, it is important to understand the critical intersection of digital literacy and security by exploring comprehensive solutions that empower women to navigate the darker side of social media while harnessing its potential for empowerment.
As the digital footprint of women in India expands, so does the threat landscape. From online harassment and cyberbullying to privacy breaches and identity theft, women are confronting a myriad of challenges in the virtual world. Recognising the nuances of these challenges is essential to formulate effect strategies that prioritise both digital literacy and security.
Digital literacy emerges as the cornerstone for women’s empowerment in the digital age. Unfortunately, numerous women, particularly in marginalised communities, lack the essential skills to navigate online spaces securely. To bridge this gap, India needs comprehensive education programmes that place digital literacy at the forefront. Digital literacy initiatives should empower women to use social media platforms effectively, recognise potential threats and protect their personal information. The curriculum should encompass understanding privacy settings and phishing attempts, and critically evaluating online content. By enhancing digital literacy, women can confidently navigate the complexities of the digital world.
Online harassment is a pervasive issue that disproportionately affects women in India. Derogatory comments, explicit threats and cyberbullying can create a hostile online environment, undermining the potential benefits of social media. Digital literacy programmes must prioritise educating women on identifying, responding to and reporting instances of online harassment. India’s social media platforms, in turn, should play an active role in combating online abuse. Stricter policies, improved reporting mechanisms and swift responses to user complaints can contribute to a safer online space. Collaborative efforts between social media platforms, the government and advocacy groups are essential to ensure online harassment is met with consequences and deterrence.
Protecting personal information is a critical aspect of digital security. Women in India need to be made aware of the importance of privacy settings on social media platforms and use them effectively. Digital literacy initiatives should guide women in managing their online presence, controlling the visibility of their profiles and understanding the potential consequences of oversharing. Moreover, emphasis should be placed on using strong, unique passwords and adopting two-factor authentication to fortify online accounts against unauthorised access. By empowering women to take control of their digital footprint, we contribute to a safer online experience.
Identity theft and impersonation are growing concerns in not only India but the global digital age. Malicious actors create fake profiles to deceive and harm individuals, leading to significant emotional and reputational damage. Digital literacy programmes must education women on recognising and reporting instances of identity theft. Implementing robust identity verification processes on social media platforms, combined with user education, can act as a deterrent to impersonation. Furthermore, women should be encouraged to take legal action against those involved in such activities, promoting accountability and preventing potential offenders from committing the very real crime of identity theft.
Empowering women to combat online abuse involves not only enhancing digital literacy but also fostering a culture of support and solidarity. Social media platforms and activists in India should implement features that encourage positive interactions, such as community support forums and mental health resources. Digital literacy programmes can guide women in building and maintain positive online relationships, understanding the value of mutual support and recognising when to seek help. By fostering a supportive online community, we create an environment where women feel safer and more empowering to navigate the digital landscape.
Governments and social media platforms in India must be held accountable for ensuring the safety of their users. Advocacy efforts should push for stronger regulations without curtailing freedom of speech and expression, effective reporting systems and consequences for those perpetrating cybercrimes. Collaboration between the government, tech companies and non-governmental organisations is essential to create a safer online environment for women.
As women in India continue to leverage social media for empowerment, addressing the challenges posed by cybercrimes is imperative. The intersection of digital literacy and security is a feminist issue that offers a comprehensive approach to navigating the dark side of social media. By equipping women with the skills to use online platforms safely, fostering a supporting online community and holding governments and platforms accountable, we can transform the digital realm into a space that empowers and uplifts women. In this era of connectivity, empowerment through digital literacy and security is not just a choice – it is a fundamental right that demands safeguarding. As India strides forward in the digital age, let it be a journey of empowerment, resilience and security for all women.
The author of this article is ActionAid Association India communications officer Shalini Perumal.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
