News Broadcasting
B4U Network bags two Bollywood concert deals
MUMBAI: B4U Network will be sponsoring two Bollywood shows this year. The Salman Khan concert Just Chill will be held on 27 and 28 of August 2006 in Bolton and Glasgow respectively, while Himesh Reshammiya’s concert Aap Ka Suroor has already started in the USA. Reshammiya’s UK concert is scheduled for October.
In May, B4U also sponsored the Asia Show in Wembley, Miss Maya event at Cafe Royale, which was followed by sponsoring the Asian Jewel Awards and also the Abhijeet Sawant concert.
B4U is delighted to sponsor these events as it will be able to give an opportunity to their loyal viewers to see their favourite stars perform live on stage as Salman Khan has a massive fan following in Glasgow and Bolton, states an official release.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
