News Broadcasting
Uttaranchal Tourism Board joins hand with BBC World to promote tourism
MUMBAI: To boost the state tourism sector and to communicate that Uttaranchal is a preferred destination, Uttaranchal Tourism Development Board (UTDB) has tied up with the international news channel BBC World.
An international electronic campaign has been launched for Uttaranchal, which will be shown on the BBC World.
The team at BBC World had produced two advertorials focusing on the state’s key tourist attractions, adventure and spirituality, in order to attract its target audience of high-end international travellers. These advertorials have been launched in the UK and European beam, South Asia and Middle East beam and North America with effect from 20 June. The campaign is expected to run till October 2006, informs an official release.
BBC World was chosen as the most suitable medium of communication to promote the unexplored attractions of the state of Uttaranchal in foreign markets based on proven research endorsing the fact that the channel’s viewership consists of a global audience with avid interest in long haul travel.
The challenge of the brief provided was to create a presence for UTDB through a campaign, which reflected the state’s unique attractions. In response, BBC World provided a suitable advertorial and sponsorship package to highlight the distinct characteristics of the state, which appropriately engages the core target group of the high-end international traveller.
BBC World also provided additional exposure to the campaign by airing the commercials on specific US Airways flights.
“BBC World understood our requirements perfectly and the team was able to creatively do justice and turn our vision into reality. We are hopeful in building the profile of the Uttaranchal region as a holiday destination through this unique campaign and expect increased inbound tourist arrivals from key foreign markets in the upcoming season. With BBC World’s credibility and reach in our focus markets, we are happy to work with them as partners”, says Uttaranchal Tourism Development Board marketing and publicity director Arun Srivastava in the statement issued today.
BBC World head of sales Seema Mohapatra comments, “We are proud to partner with the UTDB in producing this unique international electronic campaign for the state of Uttaranchal. Delivering successful campaigns to tourism clients has been one of our key strengths amongst many others and we are happy that the campaign has received encouraging reviews from across the globe. It is our endeavour to continuously bring to our clients a range of innovative and creative advertising solutions which reach their focus markets and target audiences worldwide and help them in building their brand on an international platform.”
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
