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NGCI to launch new channel Wild on broadband platform in HK
MUMBAI: National Geographic Channels International has announced the launch of a new wildlife channel Wild. It will debut first on Hong Kong‘s Now broadband TV platform, ahead of its global rollout.
National Geographic Wild launches on Now TV on 21 August 2006. Wild will be National Geographic‘s first bilingual channel, offering a choice of either English or Cantonese soundtrack. Wild was unveiled yesterday at a preview in Hong Kong Wetland Park by National Geographic herpetologist Dr Brady Barr.
Among the slate of programmes the channel will be showcasing include, Croc Chronicles; Snake Wranglers; Kill Zone; Built for the Kill; Beauty and the Beast Leopard Story and Zambezi Troop.
Zubin Gandevia, managing director and executive vice president, National Geographic Channel Asia said, “For many years, National Geographic Channel has brought high calibre and entertaining documentaries of all genres to Hong Kong viewers. Hong Kong is a very important market for us and we are delighted to introduce a channel in the local language for our viewers here. National Geographic Wild marks a new milestone in our commitment to Hong Kong.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
