Kids
Simpsons, Mickey face a ban in China
MUMBAI: Foreign cartoons will no more be a source of entertainment for Chinese kids. From 1 September, cartoon series produced outside of China will be banned from local broadcast between 5 pm and 8 pm. The move is an effort to give a boost to the local animation sector.
According to reports, the ban, which hasn‘t been formally announced yet, is said to be in response to the popularity of anime in the Chinese market, and comes from other efforts by regulators to clamp down on international content.
It also follows a 2004 edict mandating that Chinese cartoons had to account for at least 60 per cent of a channel’s animation output.
The State Administration of Radio, Film and Television (SARFT) has told stations that prime time TV, from 5 pm to 8 pm, will only be allowed to show Chinese cartoons. Among those banned are The Simpsons, Teletubbies, Mickey Mouse, Blue’s Clues and popular Japanese animation will take a back seat to Chinese animation.
The first major step was taken in 2000, when SARFT requested that all foreign animations get its approval before being broadcast on Chinese TV. Since 2004 the administration has also built 15 animation industry incubators around the country.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
