News Broadcasting
Fix basic tier rate above Rs 100: Cable ops to Trai
MUMBAI: The basic tier monthly rate of Rs 77 (excluding taxes) in conditional access system (CAS) areas is unrealistic and should not be below Rs 100, cable TV operators told the Telecom Regulatory Authority of India (TRAI).
Six stakeholders have posted their views to the broadcast and cable regulator. Trai had sought views from the industry on the draft tariff amendment order notification for fixing the basic tier rate.
The common argument laid down by the cable operators was that the price for the 30 FTA channels did not take into account the distribution cost through franchisee operators.
According to clause 3B in the Telecommunication (Broadcasting and Cable) Services (Second) Tariff Order, 2004 (6 of 2004), “The maximum amount, which a cable operator may demand from a subscriber for receiving the programmes transmitted in the ‘basic service tier’ provided by such cable operator shall not exceed Rs 77 per month exclusive of taxes, for a minimum of 30 FTA channels. Free-to-air channels, over and above the basic service tier, would also be made available to the subscribers within the maximum amount mentioned above.”
The views posted by New Delhi-based Cable Operators Federation of India (COFI) said, “Only one multi-system operator (MSO) headend was considered and not the distribution cost through franchisee operators who maintain their own offices, technical maintenance staff, collection staff etc. Quality of service was not considered while calculating number of subscribers and the number of subscribers was based on extended network of the MSO prevailing at that time.”
“The cost of FTA channels has to be reworked. Even as per our calculations submitted to the Ministry in 2003 the cost was Rs.180. One option is to use the benchmark of Rs 125, which was the charge for 15 to 20 channels in 1994 when there were no pay channels.”
Pointing out the need for reworking the cost of FTA channels, the Federation said, “Even as per our calculations submitted to the Ministry in 2003 the cost was Rs.180. One option is to use the benchmark of Rs 125, which was the charge for 15 to 20 channels in 1994 when there were no pay channels.”
A minimum of Rs 150 should be charged for the basic tier considering the fact that TRAI does not want last mile operators to pay for the FTA package to the MSOs. An amount of Rs 30 to Rs 50 is being paid at present to MSOs, the Federation added..
Hathway Cable and Datacom has suggested a basic tier price of Rs 100 per month (excluding taxes). This will work out to not less than Rs 150 a month.
“The cost of materials like cable, amplifier, and electronics have gone up significantly. And other components such as power and fuel in delivery of the services have also risen sharply in the last one to two years,” the MSO expressed to Trai.
According to cable TV industry observer Col V.C Khare, “The rate was arrived at for a network spectrum 47-550 MHz transporting 62 channels, with a customer base of 32000 and a radius of operation of 7.5 kms on coaxial cable.”
“Technically, head ends using 500 series trunk cable over 47-862 M Hz and transporting 90 channels cannot deliver signal quality per IS 13420 beyond 4.8 kms cable length, with a cascading limit of 16 amplifiers. The subscriber base of 32000 was high as independent head ends were having 18000 subscribers on an average. On the other hand, networks have consolidated with fiber, 120 digitally compressed signals, encryption and SMS hardware installed. If the upward and downward adjustment in cost for the above factors is taken into account the cost of Rs.72 as prorated would give at least a minimum cost of Rs.100 (exclusive of taxes),” he argued.
National Cable & Telecommunications Association (NCTA) president Vikki Choudhry has suggested a monthly subscription rate of Rs 180. “A price below this level will result in deficiency in quality of service for the consumers, non-conformity with the provisions of CAS and Standards of BIS, no investment in network upgradation or maintenance, loss of employment, incentives most broadcasters to keep (or convert) their channels into pay, loss of revenue to the Indian Government and encourage under declaration by the cable service providers of FTA subscribers.”
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
