GECs
Mahamastakabhisheka of Lord Bahubali at Shravanabelagola now showing on your mobile phone
All roads lead to Shravanabelagola, about 150 kilometers from Bangalore, the world famous Jain pilgrim center in South India, as it readies itself to host the Mahamastakabhisheka (the head anointing ceremony) of the monolithic 57 foot statue of Lord Bahubali, from February 8 to 19, 2006.
It is an event of great significance, organ ized once in 12 years and is the first of the new millennium. Over the decades, the Mahamastakabhisheka has drawn the attention of not just India but the entire world. An estimated 30-lakh devotee witness and participate in the religious spectacle. Truly, there are few events to match the magnificence of the Mahamastakabhisheka performed for the 57-foot monolith statue of Lord Bahubali that stands atop the Indragiri Hill as an imposing symbol of benevolence and sacrifice. Bahubali was a Jain prince who renounced the world and took to leading a life of penance.
Rajshri Media (P) Limited, the newly established digital content and new media arm of the Rajshri group, is the exclusive digital content distribution company appointed by Gommateshwara Bhagwan Shri Bahubali Mahamastakabhisheka Mahotsava Samithi 2006, the official body organising the mega-event under the auspices of his Holiness Jagadguru Karmayogi Swasthishree Charukeerthi Bhattaraka Swamiji.
Says Rajjat A. Barjatya, Managing Director, Rajshri Media (P) Limited, “The Mobile Phone is fast becoming a communication device, an entertainment device and a lifestyle device, all rolled into one. The Mobile Phone screen is fast becoming the most powerful, most personal and most watched screen in people’s lives. More than 70 million Indians now carry a Mobile Phone. Growing at a phenomenal pace of 3 million subscribers a month, it is estimated that by the end of 2006, there will be more Mobile Phones in India than TV sets. It is our proud privilege to showcase and distribute the invaluable and awe inspiring footage from the past and present Mahamastakabhisheka of Lord Bahubali, via wap and voice portals of all leading mobile networks, through a compelling and innovative suite of mobile entertainment products like video clips, audio clips, ringtones and images. This content has the power to inspire a whole new generation. On the occasion of the first Mahamastakabhisheka of the new millennium, this is our humble offering to Lord Bahubali, the greatest preacher of non-violence and sacrifice.”
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
