News Broadcasting
Casbaa gets a strong lineup for convention
MUMBAI: The Cable and Satellite Broadcasting Association of Asia (Casbaa) has unveiled its conference program for the Casbaa Convention 2006 in Hong Kong, tagged From Bandwidth to Brandwidth.
The event takes place from 24-27 October 2006.
The event will focus on Focussing on maximising the value of newly-available communications bandwidth via sophisticated brand development and innovative marketing. The speakers are US DTH platform chairman and founder Charlie Ergen, multi-national pay-TV platform operator Liberty Global CEO Michael Fries, Taiwan’s Chunghwa Telecom chairman Ho-Chen Tan, GroupM Global CEO Irwin Gotlieb, UK regulator Ofcom’s chief policy partner Kip Meek, HD Vision Studios president, Randall Dark, Indonesia Minister of State for information and communications Indonesia, Sofyan Djalil and Hunan Satellite president Wei Wen Bin.
Casbaa chairman Marcel Fenez says, “Annually, this is the most important gathering for our industry in Asia. While the market is rightly dazzled by the promise of the new technologies, our most urgent task is to identify new business models and the most creative content as we develop a better understanding of what is achievable within the diverse Asian marketplace. That’s the theme for Casbaa 2006.”
The event will feature dedicated sessions on South Asia (India, Pakistan and Sri Lanka) and a look at the key emerging markets of Indonesia and Vietnam, along with special forums on IPTV, mobile video and HDTV. There will also be a special session on Japan.
Casbaa also announced details of the Casbaa TV Advertising Awards 2006, which this year are supported by a month-long ad campaign targeted at creative directors and scheduled to run on more than 20 regional pay-TV channels.
Casbaa director of events Kevin Jennings says, “We believe that our campaign, developed with a worldwide agency partner to promote the Awards, will attract a record number of amazing entries to this year’s competition.”
“The Casbaa TV Awards 2006 have been designed to highlight that marrying creative options with the power of television remains the most inventive of advertising mediums as the industry moves beyond traditional ad placement into on-line integration, program sponsorship, ad-funded content production and off-air events and promotions.”
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
