News Broadcasting
Sesame Workshop expands opportunities for kids to play with ‘Sesame Street’ friends
MUMBAI: Preschoolers will soon have more opportunities to play with Bert, Ernie, Grover and Elmo. Play With Me Sesame’s worldwide success has led Sesame Workshop to greenlight production of 26 new episodes of the interactive series. In addition, the series is one of the shows included in Sesame program blocks debuting in Poland, Hungary and Croatia.
Play With Me Sesame encourages children to get up and play games such as Ernie Says (a la Simon Says) and Move and Groove with Grover along with their favorite muppets from Sesame Street. Broadcast in over 50 countries, the series is currently seen on such networks as Disney UK, Disney Asia, ABC Australia, YTV/Treehouse Canada, Cartoon Network India and Rai Sat Italy. The 104 30-minute episodes include a mix of new and classic Sesame Street segments that focus on fundamental concepts critical to reading, math and science, and encourage creativity and individual expression.
Play With Me Sesame is one of the programs featured in new Sesame programming blocks in Poland, Hungary and Croatia. On Poland’s Minimini, the recently launched Sesame Nook includes Elmo’s World, Play With Me Sesame, Global Grover and Sesame English. In December, broadcaster Minimax will begin airing a Sesame block with Play With Me Sesame, Elmo’s World and Global Grover, in Hungary, Romania Slovakia and the Czech Republic. The three series will also be seen in Croatia, Bosnia, Herzegovina, Slovena, Serbia and Montenegro, starting in early 2007, in a block on broadcaster Magma.
“The expansion of the Sesame brand through wonderfully interactive shows like Play With Me Sesame and Elmo’s World give children around the globe new ways to experience fun and learning in the way Sesame does it best. We are excited to bring more games to children with the addition of new episodes of Play With Me Sesame and thrilled that children throughout Eastern Europe will have the chance to interact with friends like Grover and Elmo,” said Worldwide Television Distribution vice president Jennifer Monier-Williams.
Play With Me Sesame is produced by Games Productions Inc. in association with Noggin and Sesame Workshop. The series will be available to international buyers and co-producers at the Mipcom market at Cannes in October.
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
