News Broadcasting
Voice your opinion on IBN 7’s ‘Hindustan Ki Kasam’
MUMBAI : Embarked on the principles of Khabar, Har Keemat Par, IBN 7 will air a daily “public opinion” driven show, ‘Hindustan Ki Kasam’ at 6:30 pm. The show will discuss an identified topic of national interest with programming over a week. The show would be a true piece of INCLUSIVE JOURNALISM that would involve the people’s voice and participation at every stage.
‘Hindustan ki Kasam’ a reporter led show with representation across the country, will be a campaign based series which will serve as a platform for the Indian citizens to raise their voice and share their opinion. The feedback received from viewers across the country on the show will be featured on a daily capsule from Monday to Sunday at 6:30pm on IBN 7.
The topic for this week is ‘Dalit Ka Dard (Plight of the Dalit)’. In present day modern India, the state of millions of Dalits has not improved. In this weeklong campaign, IBN 7 will set ‘Chaupals’ and will have a panel of discussions comprising of Dalit leaders, social activists working for the fortification of Dalits, lawyers and many more discussing on the current status of Dalits in our country. The findings of the weeklong series will be summarized in Sunday’s episode pf Hindustan Ki Kasam at 6:30PM.
Portraying a vision for the show, Rajdeep Sardesai, Editor-in-Chief, CNN-IBN & IBN 7 said, “Our expertise has always been in content and immediacy, as part of our broader strategy we want to focus on national issues that involves the common man. Thus we decided to produce Hindustan Ki Kasam, a show concentrating on various issues in the country, providing a fair vocalization platform for the people of India.”
“We strongly feel that issues like Plight of Dalits deserve attention. We believe in INCLUSIVE JOURNALISM and our aim has always been to air shows which involve common man. This show provides a platform to voice his opinions on subjects which matter to the nation. We are confident that viewers will appreciate this initiative.” added, Ashutosh, Managing Editor, IBN 7.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
