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STMicroelectronics and China’s Dahua Technology develop Cable/IP dual-mode STB
MUMBAI: The Geneva-headquartered STMicroelectronics, the supplier of silicon chips for set-top boxes (STBs), and Dahua Technology Ltd, China‘s cable and IPTV dual-mode STB provider, have announced that they have successfully designed and manufactured a highly integrated digital-cable and IP set-top box, making ST the first silicon supplier to provide single-chip dual-mode digital set-top-box solutions for the China market. |
At the heart of Dahua‘s design is a dedicated chip belonging to ST‘s STi7100 family of Advanced Video Codecs (AVC). This system-on-chip (SoC) solution integrates support for advanced high-definition H.264/MPEG4 AVC and MPEG4 P2 standard definition (SD) in addition to MPEG2 encoded video signals. These innovative single-chip HD/SD devices are the industry‘s first to enable the next generation consumer video systems and broadcast services. |
Compared with traditional TV delivery, IP set-top boxes provide an exciting interactive experience including VoD (Video on Demand) services that puts the audience in charge of selecting their favorite content according to their preferences, regardless of the program schedule. With Dahua‘s STBs, consumers enjoy a wide variety of services including interactive games, SMS, e-commerce, VoIP, and video phone calls. “Leveraging its experience in this sector, ST will continue to offer a wide range of products that provide high flexibility, faster time-to-market, low cost, and high-quality solutions to our partners,” says Robert Krysiak, STMicroelectronics‘ Corporate VP and GM for Greater China. “The cooperation with Dahua is the first volume deployment in China of our latest H.264 single chip, which is capable of both MPEG4 and MPEG 2 decoding, and it will further enhance Dahua‘s competitive advantage in the rapidly growing new Cable and IPTV market where Dahua is a leader right now.” Dahua‘s chairman and GM Zhu Giang Ming says, “ST‘s cost- optimized single-chip solution, which includes a reference design with software kit coupled to their dedicated engineering support, have given us a unique solution and faster time-to-market.” Dahua is China‘s major volume Cable and IP dual-mode STB provider for operators that provide VoD service for MPEG4 video and audio content. Operators will provide content through deployment of its dual-mode (Cable and IPTV) STBs enabled by the chip from ST. So far 360 million households boast TV sets in China, where target audiences exceed 1.1 billion, including 114.7 million cable subscribers. The number of customers is also exploding in both broadband and wireless markets, giving China a huge potential market for IPTV. With further extension of its broadband IP network and continuous improvement in communication technology, China is expected to become the largest IPTV market worldwide over the next few years, the release further adds. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
