MAM
FNP appoints Nitish Saxena as head brand marketing
Mumbai: FNP (formerly Ferns N Petals) India’s leading gifting destination, has announced the appointment of Nitish Saxena as head brand marketing. In his capacity, Nitish will play a key role in driving the brand’s growth and market dominance, implementing a holistic brand strategy as FNP innovates and continues to build on its full range of gifting experiences for users. His appointment coincides with the rapid expansion of the brand, marked by continual evolution in terms of enhanced brand ethos.
Nitish brings rich expertise to the role, having most recently served as the head of brand at fintech startup CheQ. During his tenure, Nitish was responsible for end-to-end marketing & communications, leading CheQ’s GTM and subsequent growth. Prior to this, he led the social & creative mandate at Paytm, playing a pivotal role in enhancing the brand’s creative identity and social media presence. During his stint at Paytm, Nitish conceptualized and executed some popular campaigns including the viral fraud awareness video, ‘Phone par kaun tha’, the award-winning Women’s Day Film ‘The Divide’, and more recently Paytm’s much loved ‘Dil ke Account se #PaytmKaro’ to name a few. His creative work also saw him winning several industry recognitions.
Speaking on the appointment FNP Global CEO and director Pawan Gadia said, “We are thrilled to welcome Nitish to our FNP family. His extensive experience in crafting and executing successful marketing strategies, particularly in the digital realm aligns perfectly with our vision for the brand’s future growth. As we embark on the upcoming chapter of expansion- technology, innovation and a personalised retail experience will emerge as pivotal components of our strategic vision. We are confident that his skills and experience will contribute significantly to our continued accomplishment, propelling FNP to new heights in the gifting industry.”
“I am honored to join FNP, a brand that has demonstrated consistent and explosive growth, while maintaining an incredibly high level of customer satisfaction. I am excited about the opportunity to lead innovative marketing initiatives that will not only strengthen the brand’s presence but also create memorable journeys for our customers.” said Nitish.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
