Applications
Qualcomm single-chip solution doubles talk time
MUMBAI: Qualcomm Incorporated, a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, has introduced the QSC1100 single-chip solution. |
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The QSC1100 is designed to enable CDMA2000 handsets that break new industry price barriers for emerging markets worldwide, according to an official release. Addressing the dramatic subscriber growth anticipated in emerging markets around the world, the QSC1100 solution features multiple technologies to dramatically improve network capacity by up to 100 percent. “The QSC1100 enables our handset manufacturing partners to further extend their offerings in emerging markets by introducing compelling, attractive devices at new price points,” said Qualcomm CDMA Technologies president Dr. Sanjay K Jha. “Working with all levels of the wireless ecosystem, Qualcomm is able to meet a common goal of accelerating time to market for a wide variety of new handsets with differentiated features and superior user experiences.” |
The release adds that the QSC1100 solution’s integration of baseband modem, RF transceiver, power management and system memory into a single chip reduces the number of discrete components required, reduces bill-of-materials costs and delivers board-area savings of more than 50 percent. Manufacturers can now offer smaller and sleeker designs at significantly lower price points and benefit from reduced development time for quicker time to market. The QSC1100 solution offers a wide range of features to deliver a superior user experience, including: · Voice/SMS and support for downloadable polyphonic ringtones and wallpapers · Up to twice the talk time of CDMA2000 handsets in the market today · 65nm process technology for enhanced performance and cost effectiveness · Multiple frequency operation, including 450MHz, 800MHz, 1900MHz and 2100MHz · Multiple technologies that allow network operators to prioritize voice capacity or improve network capacity by up to 60 percent, or double the capacity within the same spectrum with the additional implementation of four-way receive diversity at the base station: – Fourth Generation Vocoder: a core voice codec suite giving network operators the flexibility to prioritize voice quality or network capacity – Qualcomm Linear Interference Cancellation: including pilot and traffic interference cancellation · Support for color displays and speakerphone The QSC1100 solution is expected to sample by the second half of 2007. For more information about Qualcomm ’s’ single-chip products, visit www.cdmatech.com/singlechip. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
